LIU Yanrong,SONG Jiankun.Brand Development Strategy of Characteristic Agricultural Products With Geographical Indication Based on the Perspective of Resources Endowment[J].Northern Horticulture,2017,41(14):191-196.[doi:10.11937/bfyy.20164489]
基于资源禀赋视角的地理标志特色农产品的品牌提升策略
- Title:
- Brand Development Strategy of Characteristic Agricultural Products With Geographical Indication Based on the Perspective of Resources Endowment
- 文献标志码:
- A
- 摘要:
- 地理标志型特色农产品是区位地理内经济发展支柱,其品牌建设越来越引起从业者与地方政府的关注。基于资源禀赋的视角,结合“秭归脐橙”的实证分析研究,从自然生态、人文历史、产业与产品等资源要素出发,探寻特色农产品品牌提升策略。
- Abstract:
- Characteristic agricultural products with geographical indication are the geographical economic development pillar,the brand construction has been increasingly emphasized by the practitioners and local government.Based on the perspective of resources endowment,combining with the empirical analysis study of Zigui navel oranges,the brand improvement strategy of characteristic agricultural products with geographical indication were explored in this research from natural ecology,cultural history,industry and product resources.
参考文献/References:
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备注/Memo
第一作者简介:刘艳蓉(1974-),女,湖北石首人,硕士,讲师,现主要从事农业品牌营销传播与新媒体营销传播等研究工作。E-mail:yoyoleu@126.com.责任作者:宋健坤(1978-),男,山东烟台人,博士,副教授,现主要从事果树育种等研究工作。E-mail:qausjk@126.com.基金项目:山东省自然科学基金资助项目(661/1115051)。