LI Qigeng,ZHANG Yuan,HE Yaoyu.Model and Selection of Online Distribution Channel of Characteristic Agricultural Products Under Background of ‘Internet ＋’[J].Northern Horticulture,2017,41(20):206-210.[doi:10.11937/bfyy.20170800]
“互联网＋”背景下特色农产品在线分销渠道模式与选择
- Title:
- Model and Selection of Online Distribution Channel of Characteristic Agricultural Products Under Background of ‘Internet ＋’
- 文献标志码:
- A
- 摘要:
- “互联网＋”背景下，特色农产品在线分销渠道迅猛发展。该研究总结了特色农产品的特性与类别，并对当前特色农产品在线分销渠道模式进行了梳理与总结，在此基础上，针对不同类别的特色农产品提出合理的在线分销渠道模式，从而实现特色农产品在线分销渠道的时效性与低成本性。
- Abstract:
- The online distribution channel of characteristic agricultural products progresses rapidly under the background of ‘Internet ＋’.This study summarized the characteristics and categories of characteristic agricultural products，and summarized the current online distribution channels of characteristic agricultural products.On this basis，it put forward reasonable models for different types of characteristic agricultural products，so as to achieve timeliness and low-cost of the online distribution channel of characteristic agricultural products.
参考文献/References:
[1]苏畅.印度电子农业发展及对中国“互联网＋”农业的启示[J].农村经济,2016(11):82-86.
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备注/Memo
第一作者简介：李启庚(1983-），男，山东德州人，博士，副教授，现主要从事网络营销和品牌管理等研究工作。E-mail:liqigeng@163.com.