GUO Shiqi,WANG Kun,SUN Yaran.Generational Rural Tourism Recreation Strategy Study Under the Background of Rural Revitalization[J].Northern Horticulture,2020,44(19):160-168.[doi:10.11937/bfyy.20184112]
乡村振兴背景下乡村旅游代际活动项目开发策略研究
- Title:
- Generational Rural Tourism Recreation Strategy Study Under the Background of Rural Revitalization
- 文献标志码:
- A
- 摘要:
- 随着乡村振兴战略进一步开展，乡村旅游发展面临前所未有的机遇与挑战。当下，乡村旅游活动项目正朝综合化、市场化方向发展，但从现实角度讲，一些综合性的乡村旅游项目参与情况却不容乐观，当前旅游活动体系是否真正满足旅游者出游需求有待进一步探讨。该研究立足乡村旅游规划及代际分析相关理论，将当前乡村旅游活动梳理为传统型、及产业延伸型两大类，对不同代际旅游者的旅游活动偏好情况及出游偏好情况进行分析，从而提出乡村旅游代际活动项目开发策略，针对性开发代际旅游活动项目、在现有综合化产品体系上丰富开发专类精品乡村旅游活动项目，以期为当下乡村振兴及乡村旅游规划建设起到一定借鉴作用。
- Abstract:
- As China′s rural revitalization strategy approaching,rural tourism development is facing unprecedented opportunities and challenges.At this moment,rural tourism activities were getting integrated and marketized,however,from a practical point of view,the participation of some comprehensive rural tourism projects was not optimistic.Whether the current tourism activity system truly met the travel needs of tourists neesded further discussion.Based on the theory of rural tourism planning and intergenerational analysis,the study organized the current rural tourism activities into two categories:traditional and industrial extension，and analyzed the tourism activity preferences and travel preferences of different intergenerational tourists.In conclution,put forward two rural tourism activity strategy,targeted onorganizing intergenerational tourism activities,and develop specialized high-quality rural tourism activities based on the existing integrated product system to promote the current rural revitalization and rural tourism planning and construction.
参考文献/References:
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备注/Memo
第一作者简介：郭世奇（1994-），女，硕士，现主要从事乡村旅游规划设计等研究工作。E-mail:guoshiqi100@163.com.责任作者：王崑（1969-），女，博士，教授，现主要从事乡村旅游规划设计等研究工作。E-mail:374549607@qq.com.收稿日期：2018-11-19