YANG Jing,ZHANG Jiuling,ZHU Chunfu,et al.Development Status and Countermeasures of Lavender Theme Park[J].Northern Horticulture,2017,41(21):114-121.[doi:10.11937/bfyy.20170183]
薰衣草主题园发展现状及对策
- Title:
- Development Status and Countermeasures of Lavender Theme Park
- Keywords:
- lavender theme park; problem; countermeasure; Harbin
- 文献标志码:
- A
- 摘要:
- 随着国家政策扶持力度和旅游市场需求的增大，薰衣草主题游作为花卉旅游的典型代表，受到极大关注。在薰衣草主题园全国范围内大量开放的背景下，采用文献查阅法、网络调查、电话访问法，对我国27个省市的100个薰衣草主题园的开设地点、规模等进行了调查，指出园区普遍存在发展规模小、文化发觉浅等问题。针对哈尔滨地区薰衣草主题庄园，采用问卷调查法、实地访谈法、SWOT法对园区规模、游客满意程度、竞争力等进行了研究，基于全国普遍存在的问题，结合哈尔滨独特的冰雪文化，提出哈尔滨薰衣草庄园建设的针对性意见。
- Abstract:
- With the intensifying of national support and demanding of tourism market,the lavender theme tour as the typical representative of flower tourism was paid great attention.In the context of the large number of lavender theme parks nationwide,literature review method,network survey method and telephone interview method were used to investigate the location and scale of 100 lavender theme parks in 27 provinces and cities of China.The pervasive issues such as small-scale development,shallow culture exploration and so on,were pointed out.In this study,the questionnaire survey method,field interview method and SWOT method were used to study the scale of the park,the degree of tourists′ satisfaction and the competitiveness of the lavender theme manor in Harbin.Based on the common problems in the country,combined with the unique ice and snow culture in Harbin,targeted opinions on the construction of Harbin lavender manor were presented.
参考文献/References:
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备注/Memo
第一作者简介：杨婧（1991-），女，硕士研究生，研究方向为风景园林规划与设计。E-mail：357918657@qq.com.