LU Shuang,ZHANG Xiaohui.Research on the Kiwifruit Growers′ Adoption of Green Production Technology[J].Northern Horticulture,2023,(07):141-148.[doi:10.11937/bfyy.20222406]
猕猴桃种植户绿色生产技术采纳行为研究
- Title:
- Research on the Kiwifruit Growers′ Adoption of Green Production Technology
- Keywords:
- green production technology; farmers′ cognition; scenarios constraints; multiple-group analysis
- 文献标志码:
- A
- 摘要:
- 根据心理认知-情景-行为理论，基于陕西省宝鸡市眉县573户猕猴桃种植户调研数据，运用结构方程模型探讨了农户心理认知、情景约束对其猕猴桃种植采纳绿色生产技术行为的影响路径及效应，并利用多群组分析探究自我效能、兼业类型和技术培训对农户认知与行为的调节效应。结果表明：1）农户对技术的环境价值认知、技术认知和情景约束对其采纳绿色生产技术行为具有显著正向影响；2）农户对技术的经济价值认知、环境价值认知和技术认知通过情景约束的中介作用影响农户采纳绿色生产技术行为；3）多群组分析发现，农户的自我效能、兼业类型和是否参与技术培训对其认知和行为具有调节作用。基于此，建议对不同类型的农户群体开展针对性的政策宣传和推广工作，加强农业相关技术培训，提高农户对绿色生产技术的资源化认知和多维度价值认知水平，引导和激励农户的绿色生产行为。
- Abstract:
- Based on psychological cognition-situation-behavior theory,and the survey data of 573 farmer households in Mei county,Baoji city,Shaanxi Province,this study analyzed the influence factors and effect decomposition of farmers′ behavior of adopting green production technology,the method of Structural Equation Model was employed,and used multiple-group analysis to explore the moderating effects of self-efficacy,part-time occupation type and technical training on farmer′s cognition and behavior.The results showed that farmers′ environmental value cognition,technology cognition and scenarios constraint had significant positive influence on their behavior of adopting green production technology.The three dimensions of farmers′ cognition influenced farmers′ behavior of adopting green production technology through the mediating effect of situational constraints.Multi-group analysis showed that farmers′ self-efficacy,part-time occupation type and participation in technical training had moderating effects on their cognition and behavior.Based on this,it was suggested to carry out targeted policy publicity and promotion for different types of farmer groups,strengthened the training of agriculture-related technologies,improved farmers′ awareness of resource utilization and multi-dimensional value of green production technology,and guided and encouraged farmers′ green production behavior.
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备注/Memo
第一作者简介：陆爽（1998-），女，硕士研究生，研究方向为农业经济管理。E-mail：845701400@qq.com.责任作者：张晓慧（1971-），女，博士，副教授，现主要从事农业经济管理等研究工作。E-mail：hm0519@163.com.基金项目：陕西省科技厅软科学一般资助项目（2022KRM133）。收稿日期：2022-06-10