ZHANG Yunlan,LI Guoxiang,DENG Meiming.SWOT Analysis and Countermeasures of Fruit Industry Development in Guangxi[J].Northern Horticulture,2017,41(13):176-181.[doi:10.11937/bfyy.20165073]
广西水果产业发展的SWOT分析及对策
- Title:
- SWOT Analysis and Countermeasures of Fruit Industry Development in Guangxi
- Keywords:
- fruit industry; Guangxi Province; SWOT analysis; countermeasures
- 文献标志码:
- A
- 摘要:
- 水果是广西的支柱产业。大力发展水果产业，有利于广西农民收入翻番、促进全面小康社会的建设。该研究运用SWOT方法分析了广西水果产业发展存在的优势、劣势、机会和威胁。结果表明：广西水果产业发展优势包括自然优势、技术优势和良种优势；劣势有果园基础设施差、减灾防灾体系滞后和产品附加值低；面临的机遇是市场需求依然较大、中国东盟自由贸易区升级版建立和新一轮的扩种高潮逐渐形成；面临的威胁有东盟进口水果冲击大、国内水果市场竞争日趋激烈、政府保护政策滞后。在此基础上，提出了建立经营服务体系、建立水果重大疫病防控体系、推进水果产业金融保险发展、大力推进水果品牌战略、强化对外合作与交流等促进广西水果产业发展的对策建议。
- Abstract:
- Fruit is the pillar industry in Guangxi.Constantly developing the fruit industry of Guangxi,is beneficial to the farmers′ income doubled,promote the construction of a well-off society in an all-round way.This study used the SWOT method to analyze strength,weaknesses,opportunities and threats existing in Guangxi fruit.Explored competitive strength of Guangxi fruit industry,included natural advantage,technology advantage and seeds advantage.Competitive weakness of Guangxi fruit industry,included orchard poor infrastructure,backward system of disaster prevention and reduction, low value-added products.Opportunities of Guangxi fruit industry included large market demand,the construction of upgrading CAFTA,a new round of plant expanding climax gradually formed.Threats to Guangxi fruit industry mainly had three aspects,the association of imported fruits from south-east Asian nations (ASEAN) impacting,domestic fruit market competition,government protection policy lag.On these basis,this study put forward countermeasures and suggestions to develop the Guangxi fruit industry,such as establishing of business service system,establishing of major fruit disease prevention and control system,promoting the development of finance and insurance in fruit industry,vigorously promoting fruit brand strategy,strengthening international cooperation and exchanges.
参考文献/References:
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备注/Memo
第一作者简介：张云兰（1984-），女，四川成都人，硕士，讲师，研究方向为农业经济。E-mail:1002021558@qq.com.基金项目：广西高等教育教学改革工程资助项目 (2014JGB217)；广西财经学院2016年度青年教师发展基金资助项目（2016QNA02）；2016年度海陆经济一体化与海上丝绸之路建设研究协同中心研究资助项目（16&YB18）。