ZHANG Jinliang,FAN Jianxin,MA Yongqing.Empirical Research on the Characteristics of the Market Demand of Peach Industry in Hebei Province[J].Northern Horticulture,2015,39(21):189-193.[doi:10.11937/bfyy.201521049]
河北省桃产业市场需求特征的实证研究
- Title:
- Empirical Research on the Characteristics of the Market Demand of Peach Industry in Hebei Province
- Keywords:
- Hebei Province; peach industry; market’s demand
- 文献标志码:
- A
- 摘要:
- 需求决定生产，经营者应该根据市场需求的特征来配置稀缺的资源。由于鲜桃属于日常消费品，理论上认为对桃产业的市场需求分析实质上就是对消费者的购买行为的分析。因此，现以市场问卷为调查工具，通过收集实际数据，以产业经济学、市场营销学的相关理论为分析工具，来寻求购买者的消费偏好，探寻河北省桃产业的发展规律。
- Abstract:
- Demand determined production,so operators should allocate scarce resources according to the characteristics of the market’s demand.Because the fresh peach belonged to daily consumer goods，it was true that the analysis of the market demand of peach industry was essentially the analysis of consumer’s behaviour.Therefore，this paper took the market questionnaire as survey tool，by collecting the actual data，based on relevant theories of industrial economics and marketing analysis tools，to seek the consumer preference of buyers and explored the development regularity of peach industry in Hebei Province.
参考文献/References:
[1]张莉侠,韩亮亮.消费者对安全食品的认知及购买行为分析[J].中国农学通报,2009（4):50-54. [2]石朝光,王凯.影响消费者鲜农产品购买决策的产品特征因素分析[J].浙江农业学报,2011(1):170-175. [3]赵晓飞,杨英.消费者生鲜农产品购买渠道选择影响因素研究-基于武汉市武昌区的调查[J].财贸研究,2009(8):45-51.
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备注/Memo
第一作者简介：张金良（1973-），男，硕士，讲师，研究方向为农产品营销。E-mail:zhangjinliang2000@126.com.责任作者：马永青（1968-），女，硕士，副教授，研究方向为农业经济。基金项目：保定市社科规划资助项目（201301070）；河北省社科基金资助项目（HB14YJ039）；河北省科技厅资助项目（12457509）；现代农业产业技术体系建设专项资金资助项目（CARS-31-3-2）。