MAO Fengxia,HU Zhangyan,FENG Qingyun.Research on the Development Path of Cross-border E-commerce in Shaanxi Fruit Industry Based on Structural Equation Model[J].Northern Horticulture,2020,44(11):145-152.[doi:10.11937/bfyy.20193300]
基于结构方程模型的陕西果业跨境电商发展路径研究
- Title:
- Research on the Development Path of Cross-border E-commerce in Shaanxi Fruit Industry Based on Structural Equation Model
- 文献标志码:
- A
- 摘要:
- 发展果业跨境电商是农村经济在陕西自贸区背景下转型的重要途径，而研究其发展路径是推进果业跨境电商进程的关键任务。首先，该研究在调研和果业产业链的基础上，将影响因素总结为果业生产因素、外部环境因素、专业配备因素、贸易环节因素；其次，提出假设，将上述影响因素作为潜变量，设置可观察变量，从而建立结构方程模型；再次，选取陕西省8个市为样本，检验所选样本数据的信度以及效度，拟合、修正模型的结果；最后，计算出优化模型及路径系数。在此基础上，提出了陕西果业跨境电商发展路径及“水果基地-果业企业-跨境电商平台-物流企业-政府”五位一体的提升策略。
- Abstract:
- Developing cross-border e-commerce of fruit industry was an important way for the transformation of rural economy under the background of Shaanxi free trade zone,and studying its development path was the key task to promoted the process of cross-border e-commerce of fruit industry.Firstly,on the basis of investigated the industrial chain of the fruit industry,this paper summarized the influencing factors as fruit production factors,external environment factors,professional equipment factors and trade link factors.Secondly,a hypothesis was put forward to set up the structural equation model by considered as the above influencing factors as latent variables and set observable variables.Thirdly,8 cities in Shaanxi were selected as samples to test the reliability and validity of the selected sample data,and the results of fitted and revised the model were obtained.Finally,the optimization model and path coefficient were calculated.On this basis,the paper proposed the development path of cross-border e-commerce of Shaanxi fruit industry and the five-in-one promotion strategy of ‘fruit base-fruit enterprises-cross-border e-commerce platform-logistics enterprises-government’.
参考文献/References:
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备注/Memo
第一作者简介：毛凤霞（1967-），博士，教授，现主要从事农村产业经济学、农村电子商务和跨境电子商务等研究工作。E-mail:fengxiamao@126.com.基金项目：陕西省社会科学基金资助项目（2019D047）；国家社会科学基金资助项目（18XJL005）；陕西省软科学研究计划一般资助项目（2017KRM142）。收稿日期：2019-11-13