[1]李媛,汪佳滨,李光辉.海南自由贸易区（港）背景下农产品跨境电商发展策略探析[J].北方园艺,2020,44(02):157-161.[doi:10.11937/bfyy.20191193]
(Institute of Scientific and Technical Information,Chinese Academy of Tropical Agricultural Sciences,Haikou,et al.Analysis on the Development Strategies of Cross-border E-commerce ofAgricultural Products Under the Background ofChina (Hainan) Free Trade Zone (Port)[J].Northern Horticulture,2020,44(02):157-161.[doi:10.11937/bfyy.20191193]
点击复制
(Institute of Scientific and Technical Information,Chinese Academy of Tropical Agricultural Sciences,Haikou,et al.Analysis on the Development Strategies of Cross-border E-commerce ofAgricultural Products Under the Background ofChina (Hainan) Free Trade Zone (Port)[J].Northern Horticulture,2020,44(02):157-161.[doi:10.11937/bfyy.20191193]
海南自由贸易区（港）背景下农产品跨境电商发展策略探析
《北方园艺》[ISSN:1001-0009/CN:23-1247/S]
卷:
第44卷
期数:
2020年02
页码:
157-161
栏目:
出版日期:
2020-01-30
- Title:
- Analysis on the Development Strategies of Cross-border E-commerce ofAgricultural Products Under the Background ofChina (Hainan) Free Trade Zone (Port)
- 关键词:
- 海南自由贸易区（港）; 农产品跨境电商; 发展策略
- Keywords:
- China (Hainan) free trade zone (port); cross-border e-commerce of agricultural products; development strategies
- 文献标志码:
- A
- 摘要:
- 随着建设海南自由贸易区（港）政策的提出和国家对发展跨境电子商务支持力度的持续加大，海南农产品跨境电商迎来了前所未有的发展机遇。该研究对建设海南自由贸易区（港）背景下农产品跨境电商发展问题进行深入探索，分析了海南省独特的区位、农产品资源和政策优势，以及省内农产品跨境电商的发展现状，最终分别从品牌建设、农产品跨境电商平台、物流体系和人才4个方面提出了发展策略建议。
- Abstract:
- With the proposal of establishing China (Hainan) free trade zone (port),and the continuous support for the development of cross-border e-commerce,the cross-border e-commerce of agricultural products in Hainan Province was facing unprecedented opportunities.The development of the cross-border e-commerce of agricultural products on the background of establishing China (Hainan) free trade zone (port) were explored,and the unique advantages of the location,agricultural resources and policies in Hainan province,as well as the development status quo of local cross-border e-commerce of agricultural products were analyzed.Finally,some recommendations of the development strategies,including the brand construction,the platform of cross-border e-commerce of agricultural products,the logistics system and the talents,were proposed.
参考文献/References:
[1]任青青.“互联网+”环境下生鲜农产品冷链配送研究：以海南为例[J].农业经济,2017(6):124-126.[2]国务院.国务院关于印发中国（海南）自由贸易试验区总体方案的通知（国发〔2018〕34号）[EB/OL].http://www.gov.cn/zhengce/content/2018-10/16/content_5331180.htm,2018-10-16.[3]南海网.2019年海南将加快建设海口跨境电子商务综合试验区[EB/OL].http://haikou.hinews.cn/system/2019/02/14/032034936.shtml,2019-02-14.[4]赵礼玲.互联网+时代背景下农产品营销转型模式分析：以海南省为例[J].农业经济,2018(8):129-131.[5]史晓英.跨境电商背景下中小型农产品外贸企业转型升级策略探析[J].农业经济,2016(11):138-139.[6]刘燕群,罗微,李玉萍,等.海南冬种瓜菜滞销原因分析及对策[J].北方园艺,2013(20):193-197.
备注/Memo
第一作者简介：李媛（1991-），女，硕士，研究实习员，研究方向为跨境电子商务。E-mail:ly_dut_hnu@163.com.基金项目：海南省自然科学基金青年基金资助项目（619QN281）；农业农村部部门财政预算项目-农业国际交流与合作资助项目。收稿日期：2019-04-02
更新日期/Last Update:
2020-02-25