|Table of Contents|

Analysis on the Trilateral Supervision Game of Quality and Safety of Fresh Agricultural Products Under Electronic Commerce Mode in Heilongjiang Province

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年10
Page:
145-149
Research Field:
Publishing date:

Info

Title:
Analysis on the Trilateral Supervision Game of Quality and Safety of Fresh Agricultural Products Under Electronic Commerce Mode in Heilongjiang Province
Author(s):
ZHANG Yanrong1; 2; SUN Jiayuan1; 2; MENG Lingyue1; 2; LIU Yan1; 2
(1.School of Computer and Information Engineering,Harbin University of Commerce,Harbin,Heilongjiang 150028;2.Heilongjiang Key Laboratory of Electronic Commerce and Information Processing，Harbin University of Commerce,Harbin,Heilongjiang 150028)
Keywords:
tripartite supervision; fresh agricultural products; quality and safety; agricultural product supply chain
PACS:
-
DOI:
10.11937/bfyy.20193761
Abstract:
As an agricultural base in China,Heilongjiang Province promotes the development of its fresh agricultural products under the e-commerce model,which was helpful to promote the rapid development of the agricultural product industry in the province.It was beneficial to study the game behavior between the main bodies of the fresh agricultural product supply chain under the e-commerce model and promote the stable development of fresh electricity,cold chain logistics and other industries in Heilongjiang Province.In the process of analyzing the three-party supervision of quality and safety of fresh agricultural products under the e-commerce model in Heilongjiang Province,the game theory was used to determine the optimal strategy based on the situation in Heilongjiang agricultural product supply chain to realize the government supervision department.The three main subjects of agricultural products cold chain enterprises and online stores had a win-win situation.They had proposed coping strategies from the relationship between government regulatory agencies and online stores,government regulatory agencies,logistics service providers,online stores and logistics service providers.

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Last Update: 2020-07-26