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The Analysis on Influence Factors of Changji Grape Farmers’ Choice of Marketing Channels(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2015年10
Page:
180-183
Research Field:
Publishing date:

Info

Title:
The Analysis on Influence Factors of Changji Grape Farmers’ Choice of Marketing Channels
Author(s):
SHEN Yan-ling; Buwajian?ALABU
(Institute of Economic and Trade，Xinjiang Agricultural University，Urumqi，Xinjiang 830052)
Keywords:
transaction cost; sailing channels; Logistic model
PACS:
F 323
DOI:
10.11937/bfyy.201510045
Abstract:
It used Logistic model to analyze transaction costs influence on choice of grape sales channels basing on 146 grape planting households in Xinjiang Changji.The results showed that the choice of sales channels was differently influenced by several kinds of factors，which included information cost，negotiation cost，executive cost and characteristic of farmers.Finally，it put forward some suggestions to expand sailing channels for grape households.

References:


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Last Update: 2015-08-09