|Table of Contents|

Research on the Factors Affecting the Choice of Green Food E-commerce Model in Heilongjiang Province(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2019年18
Page:
146-151
Research Field:
Publishing date:

Info

Title:
Research on the Factors Affecting the Choice of Green Food E-commerce Model in Heilongjiang Province
Author(s):
LI JianjunHOU YueYANG YuWANG Xiaoling
(School of Computer and Information Engineering,Harbin University of Commerce,Harbin,Heilongjiang 150028)
Keywords:
Heilongjiang Provincegreen foode-commerceinfluencing factors
PACS:
-
DOI:
10.11937/bfyy.20184694
Abstract:
Heilongjiang Province is a large agricultural province.As an important commodity grain base of the country,green food productivity is extremely high.However,the problem of weak sales has always been a key issue that has plagued the development of the green food industry in Heilongjiang Province.Tthe regional characteristics of Heilongjiang was analyzed and the experience of domestic green food e-commerce development was drew on to study the influencing factors of green food e-commerce model selection in Heilongjiang Province.And to construct two new models suitable for the development of green food in Heilongjiang Province:the exhibition center model and the product traceability direct sales model.In combination with the actual development,the paper proposes an innovative green food e-commerce transaction model,strengthens the brand promotion of trading platform,accelerates the construction of farmer broker team,strengthens the construction of green food standardization branding system,and strengthens the green food logistics system construction.

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Last Update: 2019-10-08