|Table of Contents|

Study on the Influencing Factors of Farmers′ Agricultural Product Marketing Channel Selection in Zhejiang

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年01
Page:
145-155
Research Field:
Publishing date:

Info

Title:
Study on the Influencing Factors of Farmers′ Agricultural Product Marketing Channel Selection in Zhejiang
Author(s):
HUANG Xiaomei; WANG Lei
(College of Economics and Management,Zhejiang Agriculture and Forestry University,Hangzhou,Zhejiang 311300)
Keywords:
agricultural products; sales channels; peasant household behavior; binary Logistic regression model
PACS:
-
DOI:
10.11937/bfyy.20184451
Abstract:
In order to explore the influence degree and direction of different factors on the selection of farmers′ agricultural products sales model,and provides suggestions for the development of the marketing channels of agricultural products and ensures the interests of farmers.The actual sales situation of farmers′ agricultural products in Zhejiang Province was investigated through field investigation，and the cross analysis，factor analysis and Logistic model were used to analyze the individual characteristics of farmers，family characteristics，agricultural product characteristics，channel factors and other factors.The results showed that the characteristics of farmers，product factors，social factors and input costs had a significant impact on farmers′ choice of agricultural products sales model.This study held that the distribution channel selection of farmers′ agricultural products and its influencing factors were of great practical significance to the construction and improvement of the marketing channels to meet the needs of farmers，to promote the smooth circulation of agricultural products and to increase the income of farmers.

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Last Update: 2020-01-15