|Table of Contents|

Influence of Transaction Cost on the Selection of Trading Mode for Vegetable Growers

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年01
Page:
133-144
Research Field:
Publishing date:

Info

Title:
Influence of Transaction Cost on the Selection of Trading Mode for Vegetable Growers
Author(s):
JIAO Xiaomeng; ZHENG Shaofeng; KANG Shijia
(College of Economics and Management,Northwest Agriculture and Forestry University,Yangling,Shaanxi 712100)
Keywords:
vegetable growers; transaction cost; trading patterns; multinomial Logit model
PACS:
-
DOI:
10.11937/bfyy.20190184
Abstract:
Based on the theory of transaction cost,this study used the field survey data of vegetable growers in Shouguang City,Shandong Province,and adopted multinomial Logit model to analyze the influence of transaction costs on the selection of trading patterns for vegetable growers.The results showed that the vegetable trading patterns in the investigated regions mainly included four patterns,‘farmers+consumers’‘farmers+middleman’‘farmers+cooperatives’and‘farmers+enterprises’.Among them,the ‘farmers+middlemen’pattern was the most widely used.Transaction cost variables such as the extent of market price fluctuations,the degree of difficulty in finding suitable buyers,the response to the fairness of market prices,whether or not to agree with market classification and quality standards,the number of buyers available,and transportation distance,etc.had a significant impact on the selection of vegetable growers′ trading patterns.Second,the personal characteristics,family management characteristics,and social capital characteristics of vegetable growers also had different restrictions on the selection of their trading patterns.

References:

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Last Update: 2020-01-15