|Table of Contents|

Research on Agricultural Brand Construction and Intellectual Property Protection Under the Strategy of Rural Revitalization

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2019年16
Page:
169-173
Research Field:
Publishing date:

Info

Title:
Research on Agricultural Brand Construction and Intellectual Property Protection Under the Strategy of Rural Revitalization
Author(s):
XU Hongjun
(College of Marxism，Suihua University，Suihua，Heilongjiang 152000)
Keywords:
cold black soil; village; brand; protect
PACS:
-
DOI:
10.11937/bfyy.20184447
Abstract:
Rural revitalization strategy clear quality agriculture，green agriculture.Vision，the brand behind green，caters precisely to this demand for food safety in the spotlight.The scarcity of black soil resources in cold regions brings the uniqueness of the brand.The brand of black soil in cold regions inherits the brand given by black soil culture，and promotes the brand construction with the advantage of regional resources.In the face of the loss of black soil，the scattered management of the original brand，and the threat of the tragedy of public land，the black soil brand in cold regions is in urgent need of ecological，market-oriented，standardized and international.The intellectual property rights of cold black soil，including trademark rights of cold black soil，geographical indication rights of agricultural products，copyright rights，patent rights and network domain name rights，can promote the integration of the entire brand resources and promote the sustainable and healthy development of the brand.Therefore，we should take the rural revitalization and metropolitan area as an opportunity，take brand training and publicity as a means，focus on trademark patent geographical indications，and take network domain name protection as a new point to explore the strategy of intellectual property protection in cold black soil.

References:

[1]习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利[N].人民日报,2017-10-28.[2]焦桂莉.新食品观[M].哈尔滨:黑龙江科学技术出版社,2008.[3]吴艳龙.经济学的诡计[M].北京:石油工业出版社,2009.[4]梁志高.品牌与文化结合更具市场张力[J].中国质量万里行,2018(11):69.[5]张文明.生态文明视域下的寒地黑土品牌创塑[J].农业经济与管理,2018(1):92-96.[6]中央全面深化改革领导小组第三十次会议[EB/OL].新华网,http://www.xinhua net.com//politics/2016-12/05/c_1120058658.htm,2016-12-05.[7]王赞新.抓住乡村振兴的着力点 提升农业农村发展质量[N].经济日报,2018-10-25.[8]李全中.“一带一路”建设对我国农业对外发展环境的影响研究[J].中国农业资源与区划，2018(6):23-27.[9]李亮,牛东芳,等.商标权国际贸易法律制度研究[M].上海:上海人民出版社,2015.[10]张耘堂,李东,等.本土意识、品牌特性与网络顾客农产品产地偏好关系研究[J].农业经济问题,2016(11):61-68,111.

Memo

Memo:
-
Last Update: 2019-09-20