Abstract

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Title:: Opportunities and Challenges for the Development of Facilities Horticulture Industry in Jiangxi Province

Author(s):: LI Baoguang1; HUANG Changlin1; CHEN Licai2; YAO Lintao2; CHEN Ping3; WU Luofa2; (1.Institute of Vegetables and Flowers,Jiangxi Academy of Agricultural Sciences，Nanchang，Jiangxi 330200；2.Institute of Agricultural Engineering,Jiangxi Academy of Agricultural Sciences，Nanchang，Jiangxi 330200；3.Office，Jiangxi Academy of Agricultural Sciences，Nanchang，Jiangxi 330200)

Keywords:: facilities horticulture; industrial development; strategic choices; green rise

Abstract:: In view of China′s entry into that public consumption new age,the domestic internet,the rapid development of modern agriculture,Jiangxi′s development of modern agriculture demonstration park and the problem of leisure and tourism industry development and the development of the horticultural industrial development in Jiangxi,the opportunity and challenge brought about by the horticultural industry in Jiangxi,according to SWOT strategic choice analysis method,Jiangxi Province should adopt the growth strategy of the combination of advantage and opportunity,combine the development of Jiangxi facility horticultural industry with the development of the provincial modern agriculture demonstration park and the development of leisure and tourism agriculture,and the local green domestic O2O service,which is the first in the industry of the green city,which is the ‘green life,production and the ecological three-unit’ in the commercial model of the ‘facility ecological agriculture industry complex+local green life O2O’,to help the development of the green rise of Jiangxi Province and to build a beautiful and prosperous Jiangxi Province