Demand determined production,so operators should allocate scarce resources according to the characteristics of the market’s demand.Because the fresh peach belonged to daily consumer goods，it was true that the analysis of the market demand of peach industry was essentially the analysis of consumer’s behaviour.Therefore，this paper took the market questionnaire as survey tool，by collecting the actual data，based on relevant theories of industrial economics and marketing analysis tools，to seek the consumer preference of buyers and explored the development regularity of peach industry in Hebei Province.