SUN Jing.Current Situation and Development Tactics of Orchids in China’s Market[J].Northern Horticulture,2014,38(06):181-183.
浅谈中国洋兰市场的发展现状及发展策略
- Title:
- Current Situation and Development Tactics of Orchids in China’s Market
- 文章编号:
- 1001-0009(2014)06-0181-03
- Keywords:
- orchid market; current situation; development tactics
- 分类号:
- S 682.31
- 文献标志码:
- A
- 摘要:
- 洋兰以其种类繁多、色彩艳丽、花期长而备受市场宠爱，在整个花卉产业中占有重要地位。现在阐述我国洋兰市场具有种质资源丰富、生产成本低等优势基础上，分析了洋兰市场存在的盲目引进，产业结构不合理；缺少政府及相关政策的扶持，市场价格不稳；缺少相应的标准体系，市场开拓力度不够，销售渠道单一等导致产销失衡等问题；继而对我国洋兰市场的发展提出了应调整战略结构，合理规划，适地生产；提高科研水平；加强政府监管力度，规范市场，制定完善的价格与标准体系；加强知识产权保护等有力措施，以使洋兰市场呈现良性发展态势。
- Abstract:
- Orchids for it’s a wide range of rich colors,long flowering period are much loved by market,occupies an important position in the whole flower industry.In this paper,based on the elaborate of the orchids market with rich germplasm resources,low production cost advantage,some problems were analyzed,orchids market presence blindly irrational industrial structure；lack of government support and related policies,market price instability；lack of appropriate standards,inadequate market development,sales and marketing as a result of a single channel imbalance and other issues；then to China orchids development market strategy proposed structure should be adjusted,rational planning,suitable to produce；improve the level of scientific research；strengthen government supervision,standardize the market,develop a sound price and standard system；effective measures to strengthen the protection of intellectual property,in order to make orchid market healthy development trend.
参考文献/References:
[1]卢思聪.中国兰和洋兰[M].北京：金盾出版社，1994. [2]刘园,王四清.大花蕙兰（Cymbidium hybridum）的研究动向[J].园艺学报,2005，32(4):748-752.
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备注/Memo
作者简介：孙晶（1982-），女，硕士研究生，工程师，现主要从事园林工程设计等工作。E-mail:sj80cn@sohu.com.