SUN Ke-jian.Development Status and Countermeasure of Tourism in the Forest Industry Zone of Heilongjiang Province[J].Northern Horticulture,2012,36(14):200-202.
黑龙江省森工旅游发展现状及对策
- Title:
- Development Status and Countermeasure of Tourism in the Forest Industry Zone of Heilongjiang Province
- 文章编号:
- 1001-0009(2012)14-0200-03
- Keywords:
- tourism in the forest industry zone; status; problems; measures; Heilongjiang
- 分类号:
- F 307.26
- 文献标志码:
- A
- 摘要:
- 旅游业是我国的战略型产业，在国民经济体系中占据重要地位。现对黑龙江省森工林区旅游资源丰富、特色鲜明的现状进行了分析，指出了森工旅游尚未形成有影响力的品牌、旅游经济收益低、缺少专业化人才、缺少龙头企业和融资渠道少等问题；提出了“统一资源、统一品牌、统一规划、统一管理、统一营销和统一采购”等6项措施，以期促进黑龙江省森工旅游的持续健康发展。
- Abstract:
- Tourism is a strategic industry in China，playing a significant role in national economic system.The quite attractive and rich tour resources in the forest industry zone of Heilongjiang Province were analyzed in this paper.Also tourism in the forest industry zone of Heilongjiang Province didn’t have an influential brand were pointed out，owning to low economic benefits and lacking in related human resources，leading enterprises and financing channels.It was proposed that unifying resource，brand，planning，management，marketing and purchasing could help tourism industry maintain a sustained，rapid and sound development.
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备注/Memo
作者简介：孙克俭（1959-），男，黑龙江哈尔滨人，本科，副教授，现主要从事森工企业改革及经济管理和品牌战略等研究工作。
收稿日期：2012-04-23