XU Hongjun.Research on Agricultural Brand Construction and Intellectual Property Protection Under the Strategy of Rural Revitalization[J].Northern Horticulture,2019,43(16):169-173.[doi:10.11937/bfyy.20184447]
乡村振兴战略下农业品牌建设与知识产权保护研究
- Title:
- Research on Agricultural Brand Construction and Intellectual Property Protection Under the Strategy of Rural Revitalization
- Keywords:
- cold black soil; village; brand; protect
- 文献标志码:
- A
- 摘要:
- 乡村振兴战略明确质量兴农、绿色兴农。寒地黑土蕴含的品牌理念恰恰迎合了这种对食品绿色安全备受关注的需求。寒地黑土资源的稀缺性带来了品牌的唯一性，寒地黑土品牌秉承着黑土文化赋予的品牌精神，借助区域资源优势推进着品牌建设。面对黑土的流失，原有产品品牌的分散经营，以及公用地悲剧的威胁，寒地黑土品牌急需实现生态化、市场化、标准化、国际化。包含寒地黑土商标权、农产品地理标志权、著作权、专利权和网络域名权的寒地黑土知识产权能够带动整个品牌资源的整合，促进品牌的持续健康发展。为此要以乡村振兴和“都城地”为契机、以品牌培训宣传为手段、以商标专利地理标志为重点、以网络域名保护为新点来探寻寒地黑土知识产权保护的策略。
- Abstract:
- Rural revitalization strategy clear quality agriculture，green agriculture.Vision，the brand behind green，caters precisely to this demand for food safety in the spotlight.The scarcity of black soil resources in cold regions brings the uniqueness of the brand.The brand of black soil in cold regions inherits the brand given by black soil culture，and promotes the brand construction with the advantage of regional resources.In the face of the loss of black soil，the scattered management of the original brand，and the threat of the tragedy of public land，the black soil brand in cold regions is in urgent need of ecological，market-oriented，standardized and international.The intellectual property rights of cold black soil，including trademark rights of cold black soil，geographical indication rights of agricultural products，copyright rights，patent rights and network domain name rights，can promote the integration of the entire brand resources and promote the sustainable and healthy development of the brand.Therefore，we should take the rural revitalization and metropolitan area as an opportunity，take brand training and publicity as a means，focus on trademark patent geographical indications，and take network domain name protection as a new point to explore the strategy of intellectual property protection in cold black soil.
参考文献/References:
[1]习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利[N].人民日报,2017-10-28.[2]焦桂莉.新食品观[M].哈尔滨:黑龙江科学技术出版社,2008.[3]吴艳龙.经济学的诡计[M].北京:石油工业出版社,2009.[4]梁志高.品牌与文化结合更具市场张力[J].中国质量万里行,2018(11):69.[5]张文明.生态文明视域下的寒地黑土品牌创塑[J].农业经济与管理,2018(1):92-96.[6]中央全面深化改革领导小组第三十次会议[EB/OL].新华网,http://www.xinhua net.com//politics/2016-12/05/c_1120058658.htm,2016-12-05.[7]王赞新.抓住乡村振兴的着力点 提升农业农村发展质量[N].经济日报,2018-10-25.[8]李全中.“一带一路”建设对我国农业对外发展环境的影响研究[J].中国农业资源与区划，2018(6):23-27.[9]李亮,牛东芳,等.商标权国际贸易法律制度研究[M].上海:上海人民出版社,2015.[10]张耘堂,李东,等.本土意识、品牌特性与网络顾客农产品产地偏好关系研究[J].农业经济问题,2016(11):61-68,111.
相似文献/References:
[1]徐洪军.寒地黑土生态农业品牌及知识产权保护探析[J].北方园艺,2014,38(14):182.
XU Hong-jun.Legal Analysis of Ecological Agricultural Brands and Intellectual Property Protection in Frigid Black Soil Area[J].Northern Horticulture,2014,38(16):182.
[2]徐洪军.生态法域下黑龙江黑土特色农业相关建设研究[J].北方园艺,2013,37(10):198.
XU Hong-jun.Study on the Construction of Characteristic Agriculture in Cold Black Soil Under the Ecological Jurisdictions[J].Northern Horticulture,2013,37(16):198.
[3]祝 自 敏,胡 希 军,赵 晓 英.走 有 乡 土 特 色 的 乡 村 景 观 规 划 之 路[J].北方园艺,2007,31(08):0.[doi:10.11937/bfyy.200708064]
[J].Northern Horticulture,2007,31(16):0.[doi:10.11937/bfyy.200708064]
[4]王海荣,刘思源.黑龙江省乡村生态旅游可持续发展研究[J].北方园艺,2018,42(23):194.[doi:10.11937/bfyy.20180778]
WANG Hairong,LIU Siyuan.Sustainable Development Study of Rural Ecological Tourism in Heilongjiang Province[J].Northern Horticulture,2018,42(16):194.[doi:10.11937/bfyy.20180778]
备注/Memo
作者简介：徐洪军（1980-），男，硕士，副教授，现主要从事法学基础理论和寒地黑土等研究工作。E-mail:515637761@qq.com.基金项目：黑龙江省属高校基本科研业务费资助项目（2017-XKYYWF-005）；绥化市社会科学研究课题资助项目（SHSK16030）。收稿日期：2019-03-07