BAI Jingjing,MA Siyan,WANG Jian.Based on Farmers′ Perspective Empirical Analysis of Rural E-commerce Mode Choice of Hebei Province[J].Northern Horticulture,2019,43(21):150-156.[doi:10.11937/bfyy.20183378]
基于农户视角河北省农村电子商务模式选择实证分析
- Title:
- Based on Farmers′ Perspective Empirical Analysis of Rural E-commerce Mode Choice of Hebei Province
- 关键词:
- 农村电商; 农户视角; Logistic回归模型; 新型职业农民
- Keywords:
- rural e-commerce; farmers′ perspective; Logistic regression model; new professional farmers
- 文献标志码:
- A
- 摘要:
- 发展农村电子商务不仅可以深化农业供给侧结构改革，而且对我国“乡村振兴战略”的顺利实施具有重要意义。该研究基于农户视角，以河北省为例，运用二元Logistic回归模型，对3种传统的农村电子商务模式进行研究。结果表明：农户在进行电商发展模式选择时，是在有限理性和外部约束共同作用下做出的选择，这种选择能使农户利益最大化；农户电商认知程度和受教育水平越高，对企业带动模式和合作社带动模式的接受程度越高。并提出了要健全和完善相关法律法规制度，尊重农户的选择，因地制宜的选择电商模式等对策建议。
- Abstract:
- The development of rural e-commerce not only depened the reform of agricultural supply-side structure，but also played an important role in the smooth implementation of Chinese ‘rural revitalization strategy’.Based on the perspective of farmers and taking Hebei Province as an example，this paper used the binary Logistic regression model to study three traditional rural e-commerce modes，and drew the following conclusions：When choosing the mode of e-commerce development，farmers made choices under the combined action of bounded rationality and external constraints，which could maximize the interests of farmers.The higher the awareness of ecommerce and education level of farmers，the higher the acceptance of enterprise-driven model and cooperative-driven model.It also put forward some countermeasures and suggestions，such as perfecting relevant laws and regulations，respecting the choice of farmers，and choosing e-commerce mode according to local conditions.
参考文献/References:
[1]赵立娟.嫩江县农产品电子商务发展策略研究[D].北京:中国农业科学院,2014.[2]李京文.中国电子商务的发展现状与未来趋势[J].河北学刊,2016(1):107-109.[3]林广毅.农村电商扶贫的作用机理及脱贫促进机制研究[D].北京:中国社会科学院,2016.
相似文献/References:
[1]邱泽国,杨毅,刘文军.基于SD模型的黑龙江省农村电商发展仿真及对策研究[J].北方园艺,2019,43(14):151.[doi:10.11937/bfyy.20190813]
QIU Zeguo,YANG Yi,LIU Wenjun.Simulation and Countermeasure Research on Rural E-commerce Development in Heilongjiang Province Based on SD Model[J].Northern Horticulture,2019,43(21):151.[doi:10.11937/bfyy.20190813]
[2]毕梦琳,张会.农村电商对农户增收效应研究[J].北方园艺,2020,44(16):151.[doi:10.11937/bfyy.20193969]
BI Menglin,ZHANG Hui.Study on the Effects of Rural E-commerce on Farmers′ Income[J].Northern Horticulture,2020,44(21):151.[doi:10.11937/bfyy.20193969]
备注/Memo
第一作者简介：白静静（1989-），女，河北石家庄人，博士研究生，研究方向为农产品流通以及农业经济理论和政策。E-mail:bjj0121@qq.com.责任作者：王健（1958-），男，河北沧州人，博士，教授，博士生导师，现主要从事信息经济学及西方经济学等研究工作。E-mail:wangjian@hebau.edu.基金项目：科技部子课题资助项目（2018YFD0300507）；河北农业大学校级资助项目（1699015）。收稿日期：2019-01-15