SUN Xi,ZHANG Yingying,LIU Kefeng.Comprehensive Marketing Research and Analysis for Seven Varieties of Salvia splendens[J].Northern Horticulture,2015,39(17):175-178.[doi:10.11937/bfyy.201517046]
一串红花卉品种市场综合分析研究
- Title:
- Comprehensive Marketing Research and Analysis for Seven Varieties of Salvia splendens
- Keywords:
- grey relational analysis; consumer; marketing research; Salvia splendens; comprehensive evaluation
- 文献标志码:
- A
- 摘要:
- 一串红是庭园中广泛栽培的草本花卉之一，其品种也较为丰富。为筛选适合北京地区应用的一串红新品种，现采用灰色关联度分析和消费者市场调查相结合的方法，对7个一串红新品种的主要性状进行综合评价，并对7个品种的主要性状与理想性状进行了加权关联度分析。结果表明：在引导花卉市场发展的问题上，一定要对花卉市场的研发、生产、消费进行全盘考虑，不仅要通过专家对花卉的研发、生产把关，更要了解消费者对于花卉的市场需求，才能使花卉市场良性发展，使花卉产业的发展更具目标性和驱动力。
- Abstract:
- Salvia splendens is one of the widely cultivated herb garden flowers，which is rich variety.Screened new varieties of Salvia splendens suitable for applying in Beijing area，the main characters of 7 new varieties were comprehensively evaluated by grey relational analysis and marketing investigation，and then the degree among each of the 7 varieties and the variety assumed perfect were calculated.The results showed in the guidance of the flower market development problems，overall consideration for development and research，production and consumption，not only through experts’ research on flower production control,but also understoond the consumer market demand for flowers.It was the benign development of the flower market,and made the development of flower industry more targeted and with driving force.
参考文献/References:
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备注/Memo
第一作者简介：孙曦(1981-)，女，北京人，硕士，副教授，现主要从事农产品物流及农产品市场营销等研究工作。E-mail:sunxi81@aliyun.com.责任作者：刘克锋（1955-），男，北京人，硕士，教授，现主要从事一串红育种及土壤肥料等研究工作。E-mail:8056923@qq.com.基金项目：北京高等学校青年英才计划资助项目（YETP1724）；国家社会科学基金重大资助项目（11&ZD009）；教育部人文社会科学研究规划基金资助项目（11YJA790182）；北京农学院促进人才培养综合改革专项计划资助项目（BNRC&CC201405）；北京农学院科研水平提高经费支持资助项目（KCT2014032）。