JI Chao.Development Logic of China’s Concentrated Apple Juice Industry and Its Future Trends[J].Northern Horticulture,2015,39(12):166-169.[doi:10.11937/bfyy.201512044]
我国浓缩苹果汁产业的发展逻辑及其未来趋势
- Title:
- Development Logic of China’s Concentrated Apple Juice Industry and Its Future Trends
- 文章编号:
- 1001-0009（2015）12-0166-04
- Keywords:
- concentrated apple juice; the whole industry chain; market actors; government intervention
- 分类号:
- F 26
- 文献标志码:
- A
- 摘要:
- 浓缩苹果汁产业是我国在国际市场上较具竞争力的产业，对农民增收和农村经济稳定发挥重要作用。着眼于全产业链的视角，以组成产业链的每个环节：企业和单个行为人为基本单位构建产业的发展逻辑。市场主体根据市场环境的变化尝试通过一体化消除交易中机会主义的交易成本，但不恰当的政策干预经常阻碍这一进程，结果造成优质的浓缩苹果汁原料匮乏，果农与果汁生产商均没有动力改变这一局面。浓缩苹果汁产业的未来有赖于进一步消除政策性障碍，发挥市场主体的能动性和主动性功能。
- Abstract:
- hina concentrated apple juice industry was competitive in the international market，and it played an important role in the income of farmers and the rural economy.In this paper we focused on the whole industry chain and every aspect of the industry chain，such as corporate and individual behavior which constituted the basic unit of ours’framework to build the logic of this industry.Market actors attempted to eliminate transactions costs of opportunism through vertical integration and horizontal integration according to the changing market environment，but inappropriate policy interventions often hindered this process.The result showed that highquality materials of concentrated apple juice were so deficient，and fruit farmers and juice manufacturers had no incentive to change this situation.The future of concentrated apple juice industry depends on further removing policy barriers，and bringing the market initiative and initiative body functions.
参考文献/References:
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备注/Memo
作者简介：姬超（1987-），男，河南新乡人，博士，副教授，研究方向为三农问题。E-mail:jichaojjx@163.com.基金项目：2012年度教育部社科规划青年资助项目（12YJCZH145）。