LI Xiao-ou,YU Guo-xin.Development Status and Construct Countermeasure of Jujube Brand in Xinjiang[J].Northern Horticulture,2014,38(08):170-174.
新疆红枣品牌发展现状及建设对策
- Title:
- Development Status and Construct Countermeasure of Jujube Brand in Xinjiang
- 文章编号:
- 1001-0009(2014)08-0170-05
- Keywords:
- Xinjiang; jujube; brand building; counter plan
- 分类号:
- S 665.1
- 文献标志码:
- A
- 摘要:
- 在阐述新疆红枣种植面积、产量的基础上，对新疆红枣产业发展现状，尤其是红枣加工企业和专业组织建设等问题进行了综述；分析了新疆红枣品牌的发展现状和存在的问题；并从品牌定位、品牌推广渠道、品牌意识、品牌使用、管理和保护等方面提出了新疆红枣品牌建设的对策。
- Abstract:
- Based on explaining Xinjiang jujube acreage，yield，the current situation in Xinjiang jujube industry，especially jujube processing enterprises and professional organizations and other issues were reviewed;analysis of the current situation in Xinjiang jujube brand development and problems，and from the brand positioning，branding，channel，brand awareness，brand use，management and protection of other aspects,Xinjiang jujube brand building strategies were proposed.
参考文献/References:
[1]周禹含,毕金峰,陈芹芹,等.中国红枣加工及产业发展现状[J].食品与机械,2013(4):214-217. [2]刘运超.新疆红枣产业发展现状及对策研究[J].北方园艺,2013(18):165-169. [3]宋杨,杨倩.新疆农产品品牌建设中存在的问题及对策[J].农业经济,2012(8):120-121. [4]盛雯靖,靳铭.山东省苹果品牌战略探析[J].企业导报,2012(7):99-100. [5]许云霞.提升新疆特色林果业品牌建设水平的策略研究[J].林业经济问题,2010(5):439-443. [6]汪明萌.我国农产品品牌建设浅析[J].山西农业科学,2010(3):74-76. [7]许云霞.新疆特色林果业品牌建设途径分析[J].中国林业经济,2010(4):32-35. [8]袁利华.新疆地理标志产品保护探析[J].中国农业资源与区划,2010(6):28-31. [9]夏立娅,谢飞,王庭欣,等.我国枣类地理标志产品保护现状及意义[J].安徽农业科学,2010(4):2093-2095. [10]王瑾.品牌深度营销[J].经济与管理,2013(8):28-29. [11]孔凡娜,鹿永华,马明伟,等.基于SWOT分析的烟台苹果品牌发展及对策研究[J].林业经济,2012(11):76-80. [12]张立树,刘进余,肖家良,等.提升枣产品高附加值关键问题研究[J].农业科技管理,2013(4):90-93.
相似文献/References:
[1]王瑞霞,甄红伟,牟建楼,等.灵芝红枣复合饮料的研制[J].北方园艺,2013,37(04):151.
[2]王 亮,李 艳,刘志刚,等.新疆加工番茄农艺性状的相关性及主成分分析[J].北方园艺,2014,38(13):20.
WANG Liang,LI Yan,LIU Zhi-gang,et al.Correlation and Principal Component Analysis Between Major Agronomic Traits of Processing Tomato in Xinjiang[J].Northern Horticulture,2014,38(08):20.
[3]王江波,王合理,吴翠云,等.十个引种红枣品种的抗寒性比较研究[J].北方园艺,2014,38(12):18.
WANG Jiang-bo,WANG He-li,WU Cui-yun,et al.Comparative Study on Cold Resistance of Ten Varieties of Introduced Ziziphus jujuba Mill.[J].Northern Horticulture,2014,38(08):18.
[4]张昭豹,马惠兰.上海地区新疆红枣消费特征及偏好研究[J].北方园艺,2014,38(10):191.
ZHANG Zhao-bao,MA Hui-lan.Study on the Characteristic and Preference of Xinjiang Jujube Consumption Based on Shanghai Region[J].Northern Horticulture,2014,38(08):191.
[5]刘会珍,赵荣芳,陈惠阳.河北省红枣总产量发展历史和现状分析[J].北方园艺,2014,38(01):179.
LIU Hui-zhen,ZHAO Rong-fang,CHEN Hui-yang.The History and Current Status Analysis of the Total Yield of Jujube in Hebei Province[J].Northern Horticulture,2014,38(08):179.
[6]蒲胜海,张计峰,丁峰,等.新疆葡萄产业发展现状及研究动态[J].北方园艺,2013,37(13):200.
PU Shenghai,ZHANG Jifeng,DING Feng,et al.Development Status and Research Emphases of the Grape Industry in Xinjiang[J].Northern Horticulture,2013,37(08):200.
[7]王山虎,张金枝,李秀霞,等.葡萄延迟采收关键技术对新疆鲜食葡萄产业升级的作用[J].北方园艺,2013,37(13):217.
WANG Shan-hu,ZHANG Jin-zhi,LI Xiu-xia,et al.Using the Grape Delayed Harvest Key Technology to Promote the Xinjiang Grape Industry Upgrading[J].Northern Horticulture,2013,37(08):217.
[8]王富刚.红枣与核桃复合蛋白饮料加工工艺研究[J].北方园艺,2013,37(10):136.
WANG Fu-gang.Study on Processing Technology of the Jujube and Walnut Compound Protein Beverage[J].Northern Horticulture,2013,37(08):136.
[9]王明爽,王立江.山药红枣蛋糕的研制[J].北方园艺,2013,37(14):149.
WANG Ming-shuang,WANG Li-jiang.Development the Cake of Yam and Jujube[J].Northern Horticulture,2013,37(08):149.
[10]郭玲,周慧杰,罗华平.新疆红枣引种成效与其潜在性危机及防控措施[J].北方园艺,2013,37(11):194.
GUO Ling,ZHOU Hui-jie,LUO Hua-ping.Introduction Effectiveness of Ziziphus jujube Mill in Xinjiang and Its Potential Crisis and Control Measures[J].Northern Horticulture,2013,37(08):194.
[11]刘运超,余国新,闫艳燕.新疆红枣产业发展现状与对策研究[J].北方园艺,2013,37(18):165.
LIUYun-chao,YUGuo-xin,YANYan-yan.StudyontheDevelopmentStatusandCountermeasureofXinjiangJujubeIndustry[J].Northern Horticulture,2013,37(08):165.
[12]张世卿,王兴鹏,徐崇志.微咸水滴灌对红枣果实品质的影响[J].北方园艺,2016,40(07):23.[doi:10.11937/bfyy.201607006]
ZHANG Shiqing,WANG Xingpeng,XU Chongzhi.Effect of Brackish Water Drip Irrigation on Jujube Fruit Quality[J].Northern Horticulture,2016,40(08):23.[doi:10.11937/bfyy.201607006]
备注/Memo
第一作者简介：李晓鸥（1990-），女，新疆乌鲁木齐人，硕士，研究方向为项目投资。E-mail:lixiaoou210@163.com.