[1]宋展,胡宝贵.后疫情时期消费者视角的北京市西瓜产业发展[J].北方园艺,2022,(23):134-139.[doi:10.11937/bfyy.20220581]
SONG Zhan,HU Baogui.Development of Watermelon Industry in Beijing City From the Perspective of Consumers in the Post Epidemic Period[J].Northern Horticulture,2022,(23):134-139.[doi:10.11937/bfyy.20220581]
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SONG Zhan,HU Baogui.Development of Watermelon Industry in Beijing City From the Perspective of Consumers in the Post Epidemic Period[J].Northern Horticulture,2022,(23):134-139.[doi:10.11937/bfyy.20220581]
后疫情时期消费者视角的北京市西瓜产业发展
《北方园艺》[ISSN:1001-0009/CN:23-1247/S]
卷:
期数:
2022年23
页码:
134-139
栏目:
出版日期:
2022-12-15
- Title:
- Development of Watermelon Industry in Beijing City From the Perspective of Consumers in the Post Epidemic Period
- 文献标志码:
- A
- 摘要:
- 自疫情以来，我国西瓜产业在生产端、市场端及进出口贸易方面均受到较大程度冲击，劳动成本过高、产业供应链不畅。市场端的变化传到生产端，造成西瓜价格、销量均大幅下跌，经济收益受损，西瓜产业效益有待提高。基于此，该文从消费者视角出发，以北京市消费者为研究对象，采用问卷调研法、访谈法，研究了后疫情时期消费者对北京市西瓜的消费偏好，针对消费者对西瓜的市场需求、购买倾向、品牌意识等问题。结果表明：后疫情时期，消费者更加注重西瓜的安全、品质等问题，并紧紧围绕这些问题，力求为后疫情时期北京市西瓜产业发展提供更有作用、更为全面、更具意义的参考借鉴。
- Abstract:
- Since the epidemic,China′s watermelon industry has been greatly impacted in terms of production end,market end and import and export trade.The labor cost is too high,the industrial supply chain is not smooth,and the changes in the market end are transmitted to the production end,resulting in a sharp decline in watermelon price and sales,loss of economic income,and the efficiency of watermelon industry needs to be improved.Based on this,from the perspective of consumers,this study comprehensively introduced consumers′ consumption preferences for Beijing city watermelon in the post epidemic period,and pointed out that consumers pay more attention to the safety and quality of watermelon in the post epidemic period,strive to provide a more effective,comprehensive and meaningful reference for the development of watermelon industry in Beijing in the post epidemic period.
参考文献/References:
[1]王晓君,杨玉莹,孙立新,等.新冠肺炎疫情对我国西瓜甜瓜产业的影响及后疫情时期发展建议[J].中国瓜菜,2021,34(5):125-131.[2]赵姜,周忠丽,吴敬学.城镇居民西瓜消费行为的实证研究:以北京市和郑州市为例[J].中国食物与营养,2013,19(12):36-40.[3]张崴然,王瑜,胡宝贵.后疫情时代的北京市西瓜产业发展分析[J].农业展望,2021,17(8):125-129.[4]高运安,张仲凯,汤滢,等.北京市西瓜产业发展策略探析[J].农业展望,2017,13(5):53-60.[5]王志丹,张楠楠,柴若冰,等.浅论我国西瓜甜瓜市场流通体系的建设[J].中国瓜菜,2017,30(4):6-9.[6]梁盛凯.中国西瓜主产区种植制度差异及其对经营收入的影响[D].南宁:广西大学,2016.[7]焦自高,王崇启,董玉梅,等.提高西甜瓜果实品质的技术要点[J].农业科技通讯,2020(7):338-334.
备注/Memo
第一作者简介：宋展（1997-），女，硕士研究生，研究方向为合作社经营管理与农业经济。E-mail：815270617@qq.com.责任作者：胡宝贵（1965-），男，硕士，教授，现主要从事科技创新、涉农企业管理与农村产业经济等研究工作。E-mail：hubaogui@126.com.收稿日期：2022-02-20
更新日期/Last Update:
2023-01-22