YU Yang.How to Use Social Media to Conduct Cross-border E-commerce Content Marketing in the Context of ‘the Belt and Road’ Initiative[J].Northern Horticulture,2019,43(07):190-194.[doi:10.11937/bfyy.20190150]
“一带一路”背景下如何运用社交媒体进行跨境电商内容营销
- Title:
- How to Use Social Media to Conduct Cross-border E-commerce Content Marketing in the Context of ‘the Belt and Road’ Initiative
- Keywords:
- ‘the Belt and Road’; cross-border e-commerce; social medium; content marketing; Facebook; Instagram
- 文献标志码:
- A
- 摘要:
- “一带一路”倡议为跨境电商产业带来了新的机遇，作为网上丝绸之路，跨境电商产业蓬勃发展，已经成为我国经济发展的新引擎。Facebook和Instagram作为全球两大最受欢迎的社交平台，已经成为进行跨境电商活动的绝佳媒介。该研究重点阐述了如何应用这两大社交平台进行跨境电商内容营销，旨在提供有效的跨境电商营销技巧，更好的推动跨境电商产业的发展。
- Abstract:
- The ‘the Belt and Road’ initiative has brought new opportunities to the cross-border e-commerce industry.As an Online Silk Road,the cross-border e-commerce industry has vigorously developed and has become a new engine for China′s economic development.Facebook and Instagram,two of the world′s most popular social mediums,have become great platforms for cross-border e-commerce activities.This study focused on how to use these two social mediums to conduct cross-border e-commerce content marketing,aiming to provide effective cross-border e-commerce marketing skills and promote the development of cross-border e-commerce industry.
参考文献/References:
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备注/Memo
作者简介：于洋（1983-）,女，硕士，讲师，现主要从事商务英语与跨境电商英语等研究工作。E-mail:491747863@qq.com.基金项目：浙江省教育厅科研资助项目（Y201839629）。收稿日期：2018-10-10