HUANG Xiaomei,WANG Lei.Study on the Influencing Factors of Farmers′ Agricultural Product Marketing Channel Selection in Zhejiang[J].Northern Horticulture,2020,44(01):145-155.[doi:10.11937/bfyy.20184451]
浙江省农户农产品销售模式选择的影响因素
- Title:
- Study on the Influencing Factors of Farmers′ Agricultural Product Marketing Channel Selection in Zhejiang
- 关键词:
- 农产品; 销售模式; 农户行为; 二元Logistic回归模型
- Keywords:
- agricultural products; sales channels; peasant household behavior; binary Logistic regression model
- 文献标志码:
- A
- 摘要:
- 为探究不同因素对农户农产品销售模式选择的影响程度和方向，为农产品销售模式的发展提供建议并切实保障农户的利益。通过实地调研了解浙江省农户农产品实际销售情况，利用交叉分析、因子分析和Logistic模型，从农户个人特征、家庭特征、农产品特征、渠道因素等多个方面进行分析。结果表明：农户特征、产品因素、社会因素、投入成本对农户选择农产品销售模式具有显著影响。该研究认为农户农产品销售模式选择状况及其影响因素对构建和完善满足农民需求的销售模式，促进农产品顺畅流通，增加农民收入具有非常重要的现实意义。
- Abstract:
- In order to explore the influence degree and direction of different factors on the selection of farmers′ agricultural products sales model,and provides suggestions for the development of the marketing channels of agricultural products and ensures the interests of farmers.The actual sales situation of farmers′ agricultural products in Zhejiang Province was investigated through field investigation，and the cross analysis，factor analysis and Logistic model were used to analyze the individual characteristics of farmers，family characteristics，agricultural product characteristics，channel factors and other factors.The results showed that the characteristics of farmers，product factors，social factors and input costs had a significant impact on farmers′ choice of agricultural products sales model.This study held that the distribution channel selection of farmers′ agricultural products and its influencing factors were of great practical significance to the construction and improvement of the marketing channels to meet the needs of farmers，to promote the smooth circulation of agricultural products and to increase the income of farmers.
参考文献/References:
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备注/Memo
第一作者简介：黄晓梅（1993-），女，硕士研究生，研究方向为农产品贸易。E-mail:1538560878@qq.com.责任作者：王磊（1976-），男，博士，教授，研究方向为农林产品商贸。E-mail:625697873@qq.com.基金项目：浙江省软科学重点资助项目（2018C25005）；浙江省哲学社会科学重点研究基地资助项目（浙江省农民发展研究中心）（16JDGH081）。收稿日期：2019-03-12