SUN Jiaxin,LOU Tianyuan,HAN Ying.Analysis on the Impact of Information Resource on the Insurance Purchase of Farmers[J].Northern Horticulture,2019,43(10):158-166.[doi:10.11937/bfyy.20183345]
信息来源对农户农业保险购买情况的影响
- Title:
- Analysis on the Impact of Information Resource on the Insurance Purchase of Farmers
- 文献标志码:
- A
- 摘要:
- 以社会网络为中介变量，构建信息来源对保险决策的影响模型，依据陕西省西安市蓝田县226份农户调查数据，实证分析信息来源对农户购买农业保险决策的影响及其作用路径。结果表明：信息来源对企业及政府社会网络有显著正向影响，但对家庭社会网络统计上影响不显著；企业及政府社会网络显著正向影响农户农业保险购买情况，家庭社会网络对农户农业保险购买情况统计上影响不显著。信息来源对农户农业保险购买情况影响统计上影响不显著，企业及政府社会网络在信息来源与农户购买农业保险情况中发挥完全中介效应。
- Abstract:
- The social network was used as a mediator and constructs an impact model of information sources on insurance policy.According to the survey data of 226 farmers in Lantian County of Xi′an,Shaanxi Province,the influence and the path of information sources on farmers′ decision to purchase agricultural insurance was empirically analyzed.The results showed that information sources would significantly exert positive impact on the social network of government and enterprises,however its impact on the social network of family was not significant.Conversely,the social network of government and enterprises had a prominent positive effect on the farmers′ agriculture insurance purchasing behavior,but the impact of social network in family was not promient on the agriculture insuranse purchase of farmers.Stated thus,the impact of information sources on the agriculture insurance purchase of farmers was not significant statistically,yet the government and enterprises would exert an complete mediating effect on information sources and agricultural insurance purchase of farmers.
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备注/Memo
第一作者简介：孙嘉馨（1994-），女，山西太原人，硕士研究生，研究方向为农业保险和农村金融。E-mail:627684975@qq.com.基金项目：国家自然科学基金青年资助项目（71503203，71403215）；国家自然科学基金面上资助项目（71673206）；西北农林科技大学基本科研业务费专项资金资助项目（2015RWYB07）。收稿日期：2019-01-15