[1]赵艳丽,刁勇.基于社会认知理论的有机食品消费忠诚实证研究[J].北方园艺,2018,42(12):191-197.[doi:10.11937/bfyy.20180791]
　ZHAO Yanli,DIAO Yong.An Empirical Study on Organic Food Consumption Loyalty Based on Social Cognition Theory[J].Northern Horticulture,2018,42(12):191-197.[doi:10.11937/bfyy.20180791]
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基于社会认知理论的有机食品消费忠诚实证研究

《北方园艺》[ISSN:1001-0009/CN:23-1247/S] 卷: 第42卷 期数: 2018年12 页码: 191-197 栏目: 出版日期: 2018-05-01
Title:
An Empirical Study on Organic Food Consumption Loyalty Based on Social Cognition Theory
作者:
赵艳丽; 刁勇
（哈尔滨商业大学 管理学院，黑龙江 哈尔滨 150028）
Author(s):
ZHAO Yanli; DIAO Yong
(School of Management,Harbin University of Commerce,Harbin,Heilongjiang 150028)
关键词:
社会认知理论; 有机食品; 消费忠诚; PLS-SEM
Keywords:
social cognitive theory; organic food; consumer loyalty; PLS-SEM
DOI:
10.11937/bfyy.20180791
文献标志码:
A
摘要:
基于社会认知理论和顾客保留理论，引入消费者认知、信任、满意和忠诚4个变量。基于PLS-SEM建模方法构建有机食品消费忠诚模型，并以城市人口购买有机食品消费数据进行实证研究。结果表明:消费者自身需求认知、有机食品认知和相关社会情境认知与有机食品消费忠诚呈显著正相关，有机食品认知和社会情境认知分别构成影响有机食品消费满意和信任的重要限定因子，消费满意和信任在有机食品消费忠诚形成机制中具有一定中介效应。相关政府部门应当加强市场宣传、监管和维护；有机食品企业应当注重市场开拓和品牌形象的树立。
Abstract:
Based on social cognitive theory and customer retention theory,the four variables of consumer cognition,trust,satisfaction and loyalty were introduced.The loyalty model of organic food consumption was built based on the PLS-SEM modeling method,and the demonstration was conducted using urban populations to purchase organic food consumption data.The results showed that the consumer′s self-recognition,organic food cognition and related social context cognition were significantly positively correlated with the organic food consumer loyalty.Organic food cognition and social context cognition respectively constituted the important limitation affecting the organic food consumption satisfaction and trust.Factors,consumer satisfaction and trust had a certain mediating effect in the organic food consumption loyalty formation mechanism.Relevant government departments should strengthen market promotion,supervision and maintenance;organic food companies should focus on market development and brand image building.

相似文献/References:

[1]唐政,陈小香,伍淑婕.水肥管理对有机番茄产量与番茄红素含量的影响[J].北方园艺,2014,38(05):166.
　TANG Zheng,CHEN Xiao-xiang,WU Shu-jie.Effect of Different Water and Organic Fertilizer Management on the Yield of Organic Tomato and Contents of Lycopene in Organic Tomato[J].Northern Horticulture,2014,38(12):166.

备注/Memo

第一作者简介：赵艳丽（1964-），女，黑龙江哈尔滨人，博士，教授，博士生导师，现主要从事企业发展战略与创新管理等研究工作。E-mail:1904970496@qq.com.基金项目：哈尔滨商业大学学科资助项目（hx2016001）；哈尔滨商业大学研究团队支持资助项目（2016TD013）。收稿日期：2018-04-23

更新日期/Last Update: 2018-07-13