[1]吕映秀,郭丽芳,马家齐,等.农业跨境电子商务采纳影响因素研究[J].北方园艺,2018,42(05):188-193.[doi:10.11937/bfyy.20172583]
　LYU Yingxiu,GUO Lifang,MA Jiaqi,et al.Influence Factors of Cross-border E-business Adoption in Agricultural[J].Northern Horticulture,2018,42(05):188-193.[doi:10.11937/bfyy.20172583]
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农业跨境电子商务采纳影响因素研究

《北方园艺》[ISSN:1001-0009/CN:23-1247/S] 卷: 第42卷 期数: 2018年05 页码: 188-193 栏目: 出版日期: 2018-03-15
Title:
Influence Factors of Cross-border E-business Adoption in Agricultural
作者:
吕映秀1; 郭丽芳1; 马家齐1; 陈玲2
（1.太原理工大学 经济管理学院，山西 晋中 030600；2.太原学院 经济贸易系，山西 太原 030032）
Author(s):
LYU Yingxiu1; GUO Lifang1; MA Jiaqi1; CHEN Ling2
(1.College of Economics and Management,Taiyuan University of Technology,Jinzhong,Shanxi 030600；2.Department of Economics and Trade,Taiyuan University,Taiyuan,Shanxi 030032)
关键词:
跨境电子商务采纳; 影响因素; 农业企业; 技术-组织-环境框架理论
Keywords:
cross-border e-commerce adoption; influencing factors; agricultural enterprises; technology-organization-environment theory
DOI:
10.11937/bfyy.20172583
文献标志码:
A
摘要:
加速发展跨境电子商务贸易对于推进我国“一带一路”战略目标实施具有重要意义。该研究通过分析识别跨境电子商务采纳影响因素从而有效推进电子商务贸易发展。该研究以技术-组织-环境理论与相关文献为依据，构建了企业跨境电子商务采纳影响因素模型，并针对农业企业进行了问卷调查。基于SPSS 19软件对调查问卷信度分析的基础上，采用AMOS22结构方程模型对假设模型进行实证研究，研究指出技术兼容性不足、可感知的风险、行业内竞争压力、政策法律的支持程度是影响我国农业企业开展跨境电子商务的主要因素。研究结论有助于农业企业管理人员结合企业实际采纳跨境电子商务，并为相关部门制定跨境电子商务决策提供依据。
Abstract:
It is effective to speed up the development of cross-border e-commerce trade to promote the implementation of the strategic goal of the ‘One Belt and One Road’.This study can effectively promote the development of e-commerce trade by identifying the influence factors of cross-border e-commerce.Based on the Technology-Organization-Environment(TOE) theory and literature，this study constructs key factors model affecting enterprises′ cross-border e-commerce adoption，and conducts a questionnaire survey in agricultural enterprises.On the basis of analyzing the reliability of survey results using SPSS 19 software，this study examines the assumptions of theoretical model by using AMOS22 method,and finding out lack of technical compatibility,perceived risk,competitive pressure in the industry,the degree of support policy and law are the main factors affecting enterprises′ cross-border e-commerce adoption in agricultural.Research conclusions can help agricultural business managers adopt cross-border e-commerce in light of their situations,and provide the basis for government departments to make decisions in order to develop cross-border e-commerce.

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备注/Memo

第一作者简介：吕映秀（1990-），男，硕士研究生，研究方向为跨境电子商务及科技管理。E-mail：binlu1990@163.com. 责任作者：郭丽芳（1970-），女，博士，教授，研究方向为科技及人力资源管理。E-mail：501599193@qq.com. 基金项目：国家自然科学基金资助项目（71473174）;山西省软科学资助项目（2016041008-4）;山西省软科学资助项目（2017041007-2）。 收稿日期：2017-10-30

更新日期/Last Update: 2018-03-15