LI Linyu,ZHAO Lijuan.Study on Development Force of Electronic Commerce for Forest and Fruit Products in Xinjiang From Perspective of Government and Enterprises[J].Northern Horticulture,2017,41(12):187-191.[doi:10.11937/bfyy.201712042]
基于政府和企业视角的新疆林果产品电子商务发展动力探析
- Title:
- Study on Development Force of Electronic Commerce for Forest and Fruit Products in Xinjiang From Perspective of Government and Enterprises
- 文献标志码:
- A
- 摘要:
- 鲜干林果产品是新疆的特色产品。近年来，林果产品已成为新疆电商发展的重点，电商主体多元化且涌现了一批知名的电子商务示范企业。新疆林果产品电子商务的发展依靠政府和企业：一方面，政府搭建平台提供信息化服务，建设信息服务试点和培养人才；另一方面，新疆企业通过构建林果产品大宗交易网络平台、多元化零售模式、第三方营销平台提升林果产品电子商务水平。然而，当前仍面临交易平台影响力不足、电商应用层次低以及产品品牌度低等问题。政府应加大投入力度，提供配套设施服务以及企业加强营销推广，与学校合作办学，带动地方品牌建设可能是破解困局的出路。
- Abstract:
- Forest and fruit products including red dates，grapes and so on，which are featured products in Xinjiang.Recently，forest and fruit products has been important in e-commerce development in Xinjiang.Moreover，there now exists various e-commerce operation main bodies and some famous e-commerce demonstration enterprises.The government and enterprises both contribute to the current achievements.On one hand，the government has set up a scaffold to offer information service of products circulation，established the information service pilot and cultivates professional talents；on the other hand，some enterprises has established service platforms，diversified retail modes and third party marketing platforms.However，current e-commerce application of forest and fruit products still faces some problems，such as the weak influence of transaction platform，low e-commerce application and low brand degree.It may be better ways to solve current problems by greater investment and supporting facilities offered by government and marketing promotion，cooperation in cultivating talents，local brand construction create by enterprises.
参考文献/References:
[1]段禄峰,唐文文.涉农电子商务发展的理论、外部性及政策选择[J].江苏农业科学,2016,44(4):4-7． [2]简咏梅.新疆农业电子商务发展现状分析[J].新疆农业科技,2010(6):5-6. [3]王冬霞.新疆特色农产品电子商务应用平台优化探析[J].新疆社会科学,2013(6):60-62. [4]孙宇男.关于新疆农业电子商务发展的研究[J].山东纺织经济,2014(12):57-59.
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备注/Memo
第一作者简介：李琳玉（1982-），女，硕士，讲师，现主要从事市场营销及网络营销与电子商务等研究工作。E-mail:57078266@qq.com.基金项目：科技部现代农业产业技术体系建设专项资金资助项目(CARS-42-G24)。