TANG Di,ZHAO Weidong,HU Jie,et al.Research on the Development Status and Countermeasures ofVegetable Industry in Suzhou City[J].Northern Horticulture,2023,(11):144-149.[doi:10.11937/bfyy.20223682]
苏州市蔬菜产业发展现状分析及相应对策研究
- Title:
- Research on the Development Status and Countermeasures ofVegetable Industry in Suzhou City
- Keywords:
- Suzhou city; vegetable industry; policy support; local characteristic vegetable brand; further processing of vegetables
- 文献标志码:
- A
- 摘要:
- 苏州市蔬菜生产经历调整转型、快速发展和质量提升3个时期，生产管理由指令性变为市场调节又转变为市场和政府有机结合。该研究对苏州市蔬菜产业进行调研，发现苏州市政策扶持力度强，蔬菜产能稳步增长，形成规模化生产。同时，苏州市蔬菜产业还存在体量大而不强、产品多而不优、品牌有而不亮等问题。消费市场对蔬菜的需求量大且多元化，以绿色发展为导向推动农业农村经济可持续发展的任务仍十分艰巨。该研究提出要增强产业韧性，让企业成为“永久牌”企业；跳出苏州看全国打造地方特色蔬菜品牌，在其他城市建立苏州蔬菜营销网络；发展符合新型消费特点的蔬菜精深加工，以增强苏州蔬菜产业竞争优势等建议，以期为苏州市蔬菜产业发展提供思路。
- Abstract:
- The vegetable production in Suzhou city has experienced three periods of adjustment and transformation，rapid development and quality improvement.The production management has changed from directive to market regulation and then to the organic combination of market and government.The study investigated the vegetable industry in Suzhou and found that Suzhou city has strong policy support，the vegetable production capacity has increased steadily，and large-scale production has been formed.At the same time，the vegetable industry in Suzhou city would become fragmented and remain weak in spite of its massive size.The quality of vegetable products is not good enough，and the brand is not famous.Consumption market needs a large numbers of high-quality vegetables，and it is still very difficult to promote the sustainable development of agriculture and rural economy.The study gave some suggestions to enhance the competitive advantage of Suzhou city vegetable industry，such as strengthening the industrial resilience，making enterprises become ‘permanent brand’ enterprises，creating local characteristic vegetable brands，establishing Suzhou vegetable marketing networks in other cities，developing further processing of vegetables to conform to the new characteristics consumption.
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备注/Memo
第一作者简介：唐迪（1991-），女，硕士，助理研究员，现主要从事园艺蔬菜与农业职业教育等研究工作。E-mail：tangd@szai.edu.cn.责任作者：赵卫东（1969-），女，本科，高级农经师，现主要从事农业技术推广、三农知识更新与高素质农民培育等研究工作。E-mail：315064708@qq.com.基金项目：2020年苏州农业职业技术学院青年教师科研能力提升计划资助项目（QN2015）；江苏高校哲学社会科学研究资助项目（2021SJA1491）。收稿日期：2022-09-07