LUO Xiuting,ZHU Guoqi,QIAN Dong.Influence of Diversified Planting Goals and Transaction Stability on Planting Intentions of Green Agricultural Product[J].Northern Horticulture,2021,(02):144-152.[doi:10.11937/bfyy.20200171]
多元化种植目标、交易稳定性对农户绿色农产品种植意愿的影响
- Title:
- Influence of Diversified Planting Goals and Transaction Stability on Planting Intentions of Green Agricultural Product
- Keywords:
- diversified planting target; willingness to plant green agricultural products; transaction stability
- 文献标志码:
- A
- 摘要:
- 推进绿色农产品种植是农业供给侧结构性改革的重要环节。该研究引入多元化种植目标、交易稳定性概念，采用二元Logistic回归模型分析二者对农户绿色农产品种植意愿的影响，以期提升农户绿色农产品种植意愿，加快推进农业供给侧结构性改革进程。结果表明：在多元化种植目标中，农户拓展销路目标和社会责任目标能够显著提升其绿色农产品种植意愿；在交易稳定性中，农产品销售中交易价格稳定性会抑制农户绿色农产品种植意愿，但交易频率稳定性有利于提升农户绿色农产品种植意愿。
- Abstract:
- Promoting the planting of green agricultural products is an important part of the supply-side structural reform in agriculture.This study introduced the concepts of diversified planting goals and transaction stability,and used binary Logistic regression model to analyze their impacts on farmers′ willingness to plant green agricultural products.In order to improve farmers′ willingness to plant green agricultural products,accelerate the process of agricultural supply-side structural reform.The results showed that among the diversified planting goals,the expanding marketing goals and social responsibility goals could significantly improve the willingness of farmers to grow green agricultural products.In the transaction stability,the transaction price stability in the sale of agricultural products would inhibit farmers′ willingness to grow green agricultural products,but the transaction frequency stability was conducive to improving farmers′ willingness to grow green agricultural products.
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备注/Memo
第一作者简介：罗秀婷（1996-），女，硕士研究生，研究方向为农业经济管理。E-mail:1439498601@qq.com.责任作者：钱冬（1985-），女，博士，讲师，硕士生导师，现主要从事资源环境管理与农业生态经济等研究工作。E-mail:azbycx.091826@163.com.基金项目：国家自然科学基金资助项目（71603209）；教育部人文社会科学基金资助项目（19YJC790205）；陕西省自然科学基金资助项目（2018JQ7006）；陕西省社会科学基金资助项目（2020R045）；中央高校基本科研业务费专项资金资助项目（2452019120，2452019116）。收稿日期：2020-01-11