ZHAO Yanli,ZHAO Limei.Regional Public Brands Governance of Green Food Based on Cooperation Game[J].Northern Horticulture,2018,42(10):181-185.[doi:10.11937/bfyy.20180423]
基于合作博弈的绿色食品区域品牌治理研究
- Title:
- Regional Public Brands Governance of Green Food Based on Cooperation Game
- Keywords:
- green food; regional public brand; governance; cooperation game
- 文献标志码:
- A
- 摘要:
- 绿色食品区域品牌具备准公共品牌属性，在其使用和维护上存在机会主义，于是就出现了绿色食品区域公共品牌治理这样的问题。这个问题的存在使得各级政府高度重视，政府、企业及行业协会等多方尝试采取不同措施解决这一问题，而实践表明进展甚微。该研究结合合作博弈相关理论，提出解决绿色食品区域公共品牌治理新思路，即由以往认为企业与政府不进行合作的狭隘看法中转变为政府、企业和农户三方进行合作，从合作博弈的新思路来分析绿色食品区域品牌治理问题。结果表明：政府、企业和农户协同合作，合理投入和分配收益，会达到1+1+1>3的效果。
- Abstract:
- Green food regional public brand have public brand attributes,and there is opportunism in its use and maintenance.Therefore,the problem of regional public brand governance of green food appeared.This problem aroused great attention of governments at all levels,and the government,enterprises and industry associations tried different measures to solve this problem，but practice shows little progress.Based on the cooperative game theory,we put forward new ideas of green food regional public brand governance,from the past narrow view on that enterprise and the government did not cooperate in the transformation of the three party cooperation on the government,enterprises and farmers,and analyzed the regional brand of green food governance new ideas based on cooperative game.The results showed that the cooperation of government,enterprises and farmers,reasonable input and distribution of income would achieve the effect of 1+1+1>3.
参考文献/References:
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备注/Memo
第一作者简介：赵艳丽（1964-），女，博士，教授，博士生导师，现主要从事企业发展战略与创新管理等研究工作。E-mail:1904970496@qq.com.基金项目：哈尔滨商业大学学科资助项目（hx2016001）；哈尔滨商业大学研究团队支持资助项目（2016TD013）。收稿日期：2018-03-05