(School of Management,Taizhou Vocational and Technical College/Taizhou Taiwan Institute,Taizhou,et al.Present Situation of Brand of Hainan Province Agriculture, Difficulties and Countermeasures[J].Northern Horticulture,2017,41(11):186-190.[doi:10.11937/bfyy.201711039]
海南省品牌农业发展的现状、瓶颈与对策
- Title:
- Present Situation of Brand of Hainan Province Agriculture, Difficulties and Countermeasures
- Keywords:
- Hainan Province; brand agriculture; agriculture development bottlenecks; brand building strategy
- 文献标志码:
- A
- 摘要:
- 发展品牌农业是海南转变农业发展方式，深化农业供给侧结构改革，实现农民增收、农业增效，助力产业扶贫和精准脱贫的重要抓手和根本途径。该研究在系统阐述海南省品牌农业发展现状的基础上，深入分析品牌农业发展的瓶颈，并针对性的提出进一步推动品牌农业发展的对策建议。
- Abstract:
- Developing brand agriculture is the transformation of the mode of agricultural developmen,deepen reform of the agricultural side structure,realization of farmers′ income and agricultural efficiency.The basic way for poverty alleviation out of poverty.In this study,the present situation of brand agriculture development of Hainan Province is researched,on the basis of analyzing the brand agriculture development bottlenecks,and put forward suggestions to promote the development of brand agriculture.
参考文献/References:
[1]MICHAEL A M,HE Y,STEPHEN L.The evolving brand logic:A service-dominant logic perspective[J].Vargo Journal of the Academy of Marketing Science,2009(3):86-87. [2]海南省工信厅.海南省企业年鉴[M].澳门:中华出版社,2014-2015． [4]孔海燕.洛阳市发展农业品牌战略的措施建议[J].河南农业,2014(3):29. [5]谢群斌.福建省实施农业品牌战略的制约因素和路径选择[J].中国市场,2013(36):83-84. [6]沈晓玲.四川农业品牌建设成效与思考[J].农产品质量与安全,2012(4):72-73. [7]农业部新闻办公室.我国农业品牌建设硕果盈枝[J].休闲农业与美丽乡村,2016(1):90. [8]时元宁.国内外农村合作经济组织在农业品牌建设中的作用分析[J].世界农业,2015(9)：167-169. [9]邓须军.对海南热带农业产业集群发展的思考[J].中国热带农业,2009(2):14-16.
相似文献/References:
[1]汪佳滨,刘海清.海南省热带农产品营销体系现状[J].北方园艺,2015,39(19):192.[doi:10.11937/bfyy.201519048]
WANG Jiabin,LIU Haiqing.Marketing System Status of Hainan Tropical Agricultural Products[J].Northern Horticulture,2015,39(11):192.[doi:10.11937/bfyy.201519048]
备注/Memo
作者简介：严先锋（1978-），男，硕士，讲师，现主要从事农业经济与农村旅游的教学与研究等工作。E-mail:yanxianfeng12@163.com.基金项目：教育部人文社会科学研究青年基金资助项目（15YJC790124）；浙江省哲学社会科学规划资助项目（16NDJC304YBM）。