WEN Qiulin,LU Juan.Analysis on Consumer Behavior and Demand of Mushroom Based on Consumers in Beijing[J].Northern Horticulture,2015,39(14):197-200.[doi:10.11937/bfyy.201514050]
北京市消费者食用菌消费行为与消费需求分析
- Title:
- Analysis on Consumer Behavior and Demand of Mushroom Based on Consumers in Beijing
- Keywords:
- mushroom; consumer behavior; consumer demand; suggestions
- 文献标志码:
- A
- 摘要:
- 基于北京市消费者的调研数据，对食用菌消费行为与消费需求进行分析，发现北京市食用菌消费市场虽然已经有了一定的发展，但仍存在消费频率不高、消费量偏少、品牌建设落后、消费品种较为集中、加工产品发展不足等问题，并由此提出相应对策建议。
- Abstract:
- Analyzed the consumer behavior and demand of mushroom based on the survey data of consumers in Beijing，found that although there has been a certain development on the consumer market of mushroom in Beijing，but there were still some issues，such as consumption frequency was not high，less consumption，brand building backward，and varieties of consumption was concentrated，lack of product development and so on，and then put forward the corresponding countermeasures and suggestions..
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备注/Memo
第一作者简介：温秋林（1990-），男，硕士研究生，研究方向为市场营销。E-mail：wql0902@cau.edu.cn.责任作者：陆娟（1963-），女，博士，教授，博士生导师，研究方向为市场营销。E-mail：lujuancau@163.com.基金项目：现代产业技术体系北京市食用菌创新团队专项资金资助项目（25014045）。