[1]韩红雷,郑红维,王 哲,等.河北省蔬菜品牌建设中的问题及对策[J].北方园艺,2012,36(22):172-174.
　HAN Hong-lei,ZHENG Hong-wei,WANG Zhe,et al.Problems and Countermeasures of Vegetable Brand Construction in Hebei Province[J].Northern Horticulture,2012,36(22):172-174.
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河北省蔬菜品牌建设中的问题及对策

《北方园艺》[ISSN:1001-0009/CN:23-1247/S] 卷: 第36卷 期数: 2012年22期 页码: 172-174 栏目: 出版日期: 2012-11-30
Title:
Problems and Countermeasures of Vegetable Brand Construction in Hebei Province
文章编号:
1001-0009(2012)22-0172-03
作者:
韩红雷1; 郑红维2; 王 哲1; 崔泽源2
1.河北农业大学 经济贸易学院，河北 保定 071000；
2.河北省农业厅办公室，河北 石家庄 050011
Author(s):
HAN Hong-lei1; ZHENG Hong-wei2; WANG Zhe1; CUI Ze-yuan2
1.College of Economics and Trade,Hebei Agricultural University,Baoding，Hebei 071000;
2.Hebei Province Agricultural Department,Shijiazhuang,Hebei 050011
关键词:
品牌建设; 蔬菜品牌; 注册商标
Keywords:
brand construction; vegetable brand; registered trademark
分类号:
S 63-33(222)
文献标志码:
A
摘要:
蔬菜品牌是蔬菜质量安全的象征，品牌建设是提高产品竞争力的有效途径。在对河北省蔬菜品牌建设实地调研的基础上，对河北省蔬菜品牌现状及存在问题进行了分析。总结了河北省蔬菜品牌建设中政府意识增强、注册商标数量增加、品牌主体集中于示范县等现状，并以市场营销学为理论基础，从品牌的创建、使用和维护管理3个角度出发，分析了河北省蔬菜品牌建设中存在菜农品牌意识淡薄、标准化程度低、品牌资产利用率不高以及品牌管理不善，宣传力度不够等问题，最终从加大宣传、提高产品质量和加大资金支持等方面提出了对策建议。
Abstract:
Vegetable brand is the symbol of the quality and safety of vegetables，and the brand construction is the effective way to improve the competitiveness of products.Based on investigations，this paper was intended to analyze the present situation and problems of the brand construction of Hebei Province.The present situation such as the government consciousness was strengthened，the quantity of registered trademark was increased，the main parts of brand were focused on demonstrative county，etc were summarized.At the same time，on the basis of marketing，from the point of the establishment，application，maintenance and management of brand，it analyzed problems in the brand construction of Hebei Province，such as the deficiency of vegetable growers’ brand consciousness，the lowness of standardization degree，the lowness of assets utilization rate，the ill management of vegetables brand and the less of publicity and so on.At last，this paper put forward countermeasures and suggestions from those aspects as to strengthen publicity，to improve the quality of products and to increase financial support.

参考文献/References:

[1]聂承华,王振庄,狄郑敏,等.加强蔬菜品牌建设带动河北蔬菜产业发展[J].中国蔬菜,2009(3):16-18.

[2]麻建民.宁明县打造绿色蔬菜品牌的思考[J].安徽农学通报,2011(15):128-130,141.

[3]郭廷昌.借力品牌建设推动蔬菜产业发展[J].长江蔬菜,2008(2):8-9.

[4]张瑞新.寿光蔬菜产业品牌发展研究[D].北京：中国农业科学院,2009.

[5]李莉.蔬菜品牌营销的几个问题[J].西北园艺,2007(3):51-52.


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[1]李晓鸥,余国新.新疆红枣品牌发展现状及建设对策[J].北方园艺,2014,38(08):170.
　LI Xiao-ou,YU Guo-xin.Development Status and Construct Countermeasure of Jujube Brand in Xinjiang[J].Northern Horticulture,2014,38(22):170.

备注/Memo

第一作者简介：韩红雷（1985-），女，河北邢台人，硕士，研究方向为金融政策与产业投资。E-mail:she0001234@126.com.[HTH]

责任作者：郑红维（1966-），男，河北石家庄人，博士，研究员，硕士生导师，研究方向为产业经济理论与政策。
基金项目：河北省社会科学发展研究课题民生调研专项重点资助项目（201101007）；河北农业大学社会科学基金资助项目（SK20111101）。

更新日期/Last Update: 2014-08-31