|Table of Contents|

Analysis and Suggestions on the Brand Building of China′s Peach Industry

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2026年1
Page:
125-133
Research Field:
Publishing date:

Info

Title:
Analysis and Suggestions on the Brand Building of China′s Peach Industry
Author(s):
WANG Meijuan1HAN Yang1WANG Yao1LIU Minyan2HAO Jianbo2
(1.Department of Finance,Hebei Normal University of Science and Technology,Qinhuangdao,Hebei 066004;2.Hebei Province Agricultural Characteristic Industry Technology Guidance Center,Shijiazhuang,Hebei 050011)
Keywords:
peach industrybrandbrands of agricultural productsnational geographical indication productsregional public brands
PACS:
F320.1
DOI:
10.11937/bfyy.20251542
Abstract:
Agricultural products branding plays an important role to promote agricultural modernization,enhance industrial added value and realize rural revitalization.We systematically reviewed the literature on the brand building of agricultural products,and sorted out current relevant peach brands such as peach national geographical indication products,regional public brands,national famous and excellent new agricultural products and special agricultural product advantage areas,et al.Based above work,the problems of peach industry brand building were put forward,such as difficult to open popularity due to imperfect marketing system,prevalent free-riding phenomenon due to lack of supervision,shortage of agricultural brand clusters and leading agricultural enterprises,and then suggestions were given such as government guidance,quality first,online and offline combination,cold chain logistics and active response to the brand crisis,in order to provide reference for the brand building of the peach industry and other fruit industries.

References:

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Last Update: 2026-01-20