|Table of Contents|

Development Status,Problems and Suggestions of Regional Public Brands of Vegetables in Hebei Province

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2023年05
Page:
139-143
Research Field:
Publishing date:

Info

Title:
Development Status,Problems and Suggestions of Regional Public Brands of Vegetables in Hebei Province
Author(s):
WANG Yan; WU Luyao; QIAO Lijuan
(School of Economics and Management,Hebei Agricultural University,Baoding,Hebei 071000)
Keywords:
vegetable industry; regional public branding; brand building model
PACS:
-
DOI:
10.11937/bfyy.20222539
Abstract:
Hebei Province is a large vegetable producing province,but the vegetable industry has the problem of ‘many but not excellent,large but not strong’.Creating a regional public brand of the vegetable industry is an important way to enhance the competitiveness of the vegetable industry and promote the high-quality development of the industry.Through the in-depth investigation and analysis of the number,distribution and construction mode of public brands in the vegetable region of Hebei Province,discovered the problems existing in the construction of regional public brands,explored ways to enhance brand value and brand awareness,and helped the high-quality development of the vegetable industry in Hebei Province.

References:

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Memo

Memo:
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Last Update: 2023-04-11