|Table of Contents|

Study on the Effects of Rural E-commerce on Farmers′ Income

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年16
Page:
151-160
Research Field:
Publishing date:

Info

Title:
Study on the Effects of Rural E-commerce on Farmers′ Income
Author(s):
BI Menglin; ZHANG Hui
(College of Economics and Management,Northwest Agriculture and Forestry University,Yangling,Shaanxi 712100)
Keywords:
rural e-commerce; income; endogenous switching model; kiwifruit growers
PACS:
-
DOI:
10.11937/bfyy.20193969
Abstract:
The impact of rural e-commerce on rural household income based on the theoretical model and the research data of 686 farmers in Shaanxi and Sichuan Provinces was studied.Also,this study used the endogenous transformation model (ESR),analyzed the effect in the framework of counter fact,and further tested its mechanism.The analysis results showed that,firstly,37.9% of the sample farmers participated in rural e-commerce,and their family members′ entrepreneurial experience,degree of orchard fragmentation,e-commerce training and logistics convenience had positive effects on rural e-commerce decision-making.Secondly,rural e-commerce enhanced the income level of farmers by promoting the circulation of agricultural products and reshaping the value of agricultural products.Thirdly,Based on counterfactual assumptions,the per capita household income of e-commerce farmers would drop by 47% if they were not involved in rural e-commerce;and if non-e-commerce farmers involved in rural e-commerce,their per capita household income would increase by 53%.Fourth,the larger of the land size,the more they would get in participating rural e-commerce.In view of this,strengthening the basic conditions of e-commerce and expanding the scope and effect of e-commerce training were effective ways to promote farmers′ income.

References:

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Last Update: 2020-11-24