Abstract

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Title:: Study on Industrial Management of Peony in Heze City of Shandong Province

Author(s):: BAI Jingjing1; WANG Jiayue1; WANG Yao1; MA Siyan2; WANG Jian2; (1.Business School,Agricultural University of Hebei,Baoding,Hebei 071000;2.Trade School,Agricultural University of Hebei,Baoding,Hebei 071000)

Keywords:: Heze peony; industrial management; whole industry chain; industrial integration

Abstract:: In order to promote the upgrading of the industrial structure of Shandong Province,promote the integration of rural industry and improve the efficiency of agricultural industrialization and agricultural modernization,based on the investigation and research on the current situation of the industrialization of peony in Heze,Shandong Province,this study found that the industrialization of Heze peony was still in the perspective of industrial integration and expansion of agriculture.In the primary stage,there were a series of problems,such as the low level of the overall production technology,the single and decentralized production and operation mode,and the imperfect market system.Finally,the countermeasures were put forward to improve the industrial management level of the peony in Heze of Shandong Province to enhance the competitiveness of the peony market.