Abstract

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Title:: Preliminary Study on Present Situation and Development Contermeasures of Flower Tourism

Author(s):: ZENG Chunshan1; 2; XU Yang1; 2; WANG Dairong1; 2; (1.Environmental Horticulture Research Institute,Guangdong Academy of Agricultural Sciences/Guangdong Provincial Key Lab of Ornamental Plant Germplasm Innovation and Utilization,Guangzhou,Guangdong 510640;2.Key Laboratory of Urban Agriculture in South China,Ministry of Agriculture,Guangzhou,Guangdong 510640)

Abstract:: Flower tourism,which has enriched the features and content of tourism and satisfied both of the ecological and tourism demands of human,developed rapidly in recent years.However,because of lacking systematic planning,most of flower tourisms were still limited in a preliminary stage and there were many could be developed in the scientific planning,resource development and connotation mining for this industry.The several typical examples of flower tourism and summarized problems from the perspectives of tourism content,product orientation,industry chain,basic infrastructure and property rights protection were studied.Then made targeted suggestions for the development of flower tourism in the future.The strategy of rural vitalization could provide new opportunities for the development of flower tourism,and the study could not only provide fundamental knowledges for the study of theories and ideas of flower tourism,but also provide ideas for the development planning of flower tourism under the background of newly strategy in China.