Vegetable industry is one of the six agriculutural industries in Hangzhou City.Its products are related to daily life.Based on current situation of vegetable industry，some advantages are as follows：marketing multi-function in vegetable industry is analysised in this paper，direct marketing style progressed，urgent production and products appearing in the market will be gradually perfect.The ability of meeting emerency production promoted.New variety and new technology are put into use，the improvement of quality and quatity for vegetable products has its path to realize，etc.This paper emphasized in how to promote the industrilization and big scale production，improve industry management，make sure marketing circulate and improve the quality of vegetable products in the future.