|Table of Contents|

Analysis of the Current Situation of Qingyang Apple Industry and Strategic Suggestions for Its High-quality Development

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2024年23
Page:
131-137
Research Field:
Publishing date:

Info

Title:
Analysis of the Current Situation of Qingyang Apple Industry and Strategic Suggestions for Its High-quality Development
Author(s):
MEN Xiaopeng1; FAN Zongzhen1; ZHAO Julian1; ZHANG Qingxia1; ZHAO Zhengyang2; WU Jianjun1
(1.School of Agriculture and Biotechnology，Longdong University，Qingyang,Gansu 745000；2.College of Horticulture，Northwest A&F University,Yangling,Shaanxi 712100)
Keywords:
Qingyang; apple industry; high-quality development; SWOT analysis; policy recommendations
PACS:
F 326.13
DOI:
10.11937/bfyy.20242085
Abstract:
Qingyang is situated in the prime apple-growing region of the Loess Plateau.Over the past 80 years，the apple industry has undergone substantial development through continuous cultivation，yet numerous structural and technical challenges，including weak organizational structures，low standards，and limited brand recognition，still hindered its growth.Through the meticulous review of issues in Qingyang′s apple industry，SWOT analysis of its development，interviews with industry experts，and comprehensive analysis，three key areas for targeted improvements were identified，clarifying strategic objectives，addressing structural constraints；promoting standardized cultivation practices and enhancing technological capabilities；and proposing targeted strategies to foster higher-quality development for Qingyang′s apple industry.

References:

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Last Update: 2024-12-16