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Development Status,Problems and Countermeasures Analysis of Apple Industry in Yantai City

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2024年21
Page:
115-122
Research Field:
Publishing date:

Info

Title:
Development Status,Problems and Countermeasures Analysis of Apple Industry in Yantai City
Author(s):
MENG Qingzhen; LIU Li
(College of Economics and Management，Jilin Agricultural Science and Technology University，Jilin，Jilin 132101)
Keywords:
Yantai city; apple industry; brand construction of apple
PACS:
F 326.13
DOI:
10.11937/bfyy.20240588
Abstract:
Yantai ,recognized as the ‘birthplace of modern Chinese apples’,has over 150 years of cultivation history,establishing it as one of the earliest apple-growing regions in China.Yantai′s apple industry leads in industrialization,with advancements in post-harvest storage,processing,technological innovation,market development,and brand recognition.This study analyzed the current development status of Yantai′s apple industry,highlighting challenges such as limited varietal diversity,underdeveloped standardization,low processing technology levels,single-channel marketing,and obstacles in brand building.Feasible strategies,including varietal structure optimization,enhanced standardization,technological improvement in processing,diversified marketing channels,and increased brand impact,were proposed.These strategies were of practical significance in promoting the sustainable development of Yantai′s apple industry,supporting rural revitalization in Shandong Province,and driving regional economic growth.

References:

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Last Update: 2024-11-21