|Table of Contents|

Analysis of the Development Status and Countermeasures of Pingdingshan Pear Industry Based on SWOT-PEST Model

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2024年21
Page:
123-130
Research Field:
Publishing date:

Info

Title:
Analysis of the Development Status and Countermeasures of Pingdingshan Pear Industry Based on SWOT-PEST Model
Author(s):
ZHANG Jiawei1; ZHOU Wei1; WU Zhongying2; JIANG Qinqun1; ZHANG Jiulin1
(1.Pingdingshan Academy of Agricultural Sciences,Pingdingshan，Henan 467300;2.Horticulture Research Institute,Henan Academy of Agricultural Sciences,Zhengzhou,Henan 450000)
Keywords:
Pingdingshan; pear industry; SWOT-PEST model
PACS:
F 326.13
DOI:
10.11937/bfyy.20234488
Abstract:
Pingdingshan is a major agricultural city in hilly and shallow mountainous areas,and the pear industry has a certain extent.However,its fruit competitiveness and influence in the market are relatively weak，and it still has a significant gap with competitors in the pear industry both inside and outside the province.In order to accelerate the development of Pingdingshan pear industry,leverage the unique advantages of hilly and shallow mountainous areas，and narrow the competitive gap，this study analyzed the advantages，disadvantages，opportunities，and challenges faced by the Pingdingshan pear industry in the political，economic，social，and technological environment，constructed a SWOT-PEST matrix for the Pingdingshan pear industry，and proposed active promotion strategies for advantages and opportunities，as well as innovative transformation strategies for disadvantages and threats,in order to provide reference for the Pingdingshan pear industry development.

References:

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Last Update: 2024-11-21