|Table of Contents|

Research on Influencing Factors and Countermeasures of Internet of Things Technology Diffusion Behavior of Large Vegetable Growers

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2023年23
Page:
135-143
Research Field:
Publishing date:

Info

Title:
Research on Influencing Factors and Countermeasures of Internet of Things Technology Diffusion Behavior of Large Vegetable Growers
Author(s):
XIE Peihan1; WANG Shuqun2; LI Lianying3
(1.School of Civil Engineering and Architecture，Anhui University of Science and Technology，Huainan,Anhui 232000;2.School of Finance，Taxation and Public Administration，Tongling University，Tongling,Anhui 244061;3.College of Economics and Management，Jiangxi Agricultural University，Nanchang,Jiangxi 330000)
Keywords:
Internet of Things Technology; peasant household behavior; technology diffusion; the agricultural industry
PACS:
F 326.13
DOI:
10.11937/bfyy.20231589
Abstract:
The year 2021 is the first year of rural revitalization，and the development of agriculture and rural areas is the foundation of rural revitalization.Agricultural Internet of Things technology is an important direction of agricultural development at the present stage and the key to realizing agricultural and rural modernization.Therefore，the promotion and diffusion of modern agricultural technology should be accelerated to enhance agricultural competitiveness.In view of this，this study，based on 237 questionnaires of large vegetable growers in Jiangxi Province，adopted binary Logistic as the theoretical model，and selected the individual characteristics，family management characteristics，regional characteristics，economic characteristics，technical characteristics and environmental characteristics of large vegetable growers in Jiangxi Province as the dependent variables.The influencing factors of Internet of Things Technology diffusion behavior of large vegetable growers in Jiangxi province were studied.Through empirical research，it is concluded that the risk attitude of individual characteristics;vegetable planting area in the family business characteristics，regional characteristics in the trading market，economic characteristics of information access，adopted after economic benefits，the technical features of the Internet of Things system operation，technical training，environmental characteristics of government support in jiangxi vegetable planting large iot technology diffusion behavior have a significant positive impact.

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Last Update: 2023-12-20