|Table of Contents|

Research on the Brand Cultivation Path of Geographical Indication of Agricultural Products in Heilongjiang Province

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2022年14
Page:
139-145
Research Field:
Publishing date:

Info

Title:
Research on the Brand Cultivation Path of Geographical Indication of Agricultural Products in Heilongjiang Province
Author(s):
GAO Rongwei; MA Shuqin; LI Tao
(School of Economics,Harbin Normal University,Harbin,Heilongjiang 150080)
Keywords:
geographical indication; agricultural products; brand construction; Heilongjiang Province
PACS:
-
DOI:
10.11937/bfyy.20215096
Abstract:
The brand construction of geographical indication agricultural products have great significance for the realization of rural revitalization strategy and the promotion of regional economic development.The development of geographical indication agricultural products in Heilongjiang Province is rapid,with wide distribution,rich varieties and obvious advantages.But disadvantages also exist in the brand cultivation of geographical indication agricultural products,such as weak brand awareness,difficult quality assurance,insufficient brand publicity,lack of guidance and supervision of agricultural industry association,and no industrial cluster has been formed.Therefore,it is proposed that the government and related subjects should strengthen brand awareness,improve the quality of geographical indication agricultural products,strengthen product brand publicity,give full play to the role of industry associations,cultivate leading enterprises and develop industrial clusters.The aim is to enhance the brand competitiveness of agricultural products in Heilongjiang Province,promote regional economic development and realize rural revitalization.

References:

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Last Update: 2022-09-08