|Table of Contents|

Fruits and Vegetables Purchase Channels Choice Under COVID-19

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2021年23
Page:
150-157
Research Field:
Publishing date:

Info

Title:
Fruits and Vegetables Purchase Channels Choice Under COVID-19
Author(s):
TANG Shufen1; 2; FENG Guangsheng3
(1.Department of Economics and Management,Jiangsu Vocational College of Finance and Economic,Huai′an,Jiangsu 210095;2.College of Economics and Management,Nanjing Agriculutural University,Nanjing,Jiangsu 213003;3.Faculty of Humanities and Social Sciences,Nanjing Forestry University,Nanjing,Jiangsu 210037)
Keywords:
severity of COVID-19; fruits and vegetables; multiple choice model; choice of purchase channels
PACS:
-
DOI:
10.11937/bfyy.20212586
Abstract:
Based on a rural and city consumers′ survey data,this study compared the consumers′ choice behavior of six kinds of fruits and vegetables purchase channels (property agent purchase,vegetable market,supermarket and franchise store,Taobao and Tmall,Jingdong Mall,local fresh distribution) under COVID-19 by a multinomial Logit model.The results showed that the severity of COVID-19 had a significant positive impact on consumers′ choice of property agent purchase and had a significant negative consumers′ choice of food market when they purchased fruits and vegetables.Monthly household income had a significant negative impact on consumers′ changing purchase channels when they purchased fruits and vegetables.In particular,urban low-income consumers tried to choose supermarket and franchise store to purchase fruits and vegetables for the first time.Therefore,it was suggested that the government should guide supermarket and franchise store to appropriately introduce low-price fruits and vegetables to meet the needs of these low-income consumers in order to protect their welfare.In addition,some of the city consumers tried to purchase fruits and vegetables in Jingdong Mall for the first time under COVID-19.So,it was suggested that the government should encourage the development of e-commerce platform with self logistics system,which could better protect the safety of food supplies in China when public safety incidents occurred.

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Last Update: 2022-03-16