|Table of Contents|

Influencing Factors of Fresh E-commerce Development Based on ISM and MICMAC

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2021年20
Page:
155-163
Research Field:
Publishing date:

Info

Title:
Influencing Factors of Fresh E-commerce Development Based on ISM and MICMAC
Author(s):
DAI Tianli; LI Yufeng; XU Pu
(Economics Management College,Shanghai Ocean University,Shanghai 201306)
Keywords:
fresh e-commerce; influencing factors; interpretive structural model; matrix impacts cross-reference multiplication applied to a classification
PACS:
-
DOI:
10.11937/bfyy.20210718
Abstract:
Fresh electricity business was developing rapidly,but there were many challenges and obstacles in the process of development.Through literature study and expert interview method to determine the 15 factors affecting the development of fresh electric business,the influence factor of using ISM building more hierarchical structure,hierarchy and the effect of various factors was analyzed on the fresh electricity development path,then use MICMAC further analyzing the driving force of 15 influencing factors and dependencies.The results showed that business model,logistics distribution,brand marketing and product quality were the most surface influencing factors,but they were highly dependent on each other and susceptible to other factors.Consumption experience and third-party supervision were the deepest influencing factors,and the driving force for the development of fresh electricity business was relatively large.Taking the influencing factors of the development of the whole fresh electricity business industry as the research object,the research results were universal,and can provide new solutions for fresh electricity business to deal with some problems.

References:

[1]汪旭晖,张其林.基于线上线下融合的农产品流通模式研究:农产品O2O框架及趋势[J].北京工商大学学报(社会科学版),2014,29(3):18-25.[2]刘墨林,但斌,马崧萱.考虑保鲜努力与增值服务的生鲜电商供应链最优决策与协调[J].中国管理科学,2020,28(8):76-88.[3]田刚,吴英琳,李治文.线上线下企业共生演化与生鲜电商发展:易果生鲜生态系统的案例[J].西北农林科技大学学报(社会科学版),2019,19(4):105-112.[4]李洁.生鲜电商盈利模式比较及优化策略[J].商业经济研究,2018(12):97-99.[5]霍红,吕爽,吴绒.“互联网+”环境下生鲜电商商业模式的比较[J].北方园艺,2017(22):174-179.[6]刘峥,余明阳,陈思静,等.中小型生鲜电商企业商业模式创新及评价体系研究[J].科技管理研究,2019,39(11):107-112.[7]邢惠淳.“新零售”背景下生鲜电商商业模式比较分析：以盒马鲜生和每日优鲜为例[J].商业经济研究,2019(4):85-87.[8]田刚,张义,张蒙,等.生鲜农产品电子商务模式创新对企业绩效的影响：兼论环境动态性与线上线下融合性的联合调节效应[J].农业技术经济,2018(8):135-144.[9]戴菲,徐燕.新零售背景下生鲜农产品电商竞争优势、问题及优化策略[J].价格月刊,2020(2):21-25.[10]刘刚.生鲜农产品电子商务的物流服务创新研究[J].商业经济与管理,2017(3):12-19.[11]王可山,张丽彤,刘彦奇.生鲜电商配送成本影响因素及控制优化研究[J].经济问题,2019(1):108-115.[12]刘建鑫,王可山,张春林.生鲜农产品电子商务发展面临的主要问题及对策[J].中国流通经济,2016,30(12):57-64.[13]曾佑新,袁盼,张怡雯.博弈论视角下不同主导权的生鲜电商供应链决策分析[J].南京审计大学学报,2019,16(5):55-64.[14]TSEKOUROPOULOS G,ANDREOPOULOU Z,SERETAKIS A,et al.Optimising e-marketing criteria for customer communication in food and drink sector in Greece[J].International Journal of Business Information Systems,2012,9(1):1-25.[15]邵腾伟,吕秀梅.基于消费者主权的生鲜电商消费体验设置[J].中国管理科学,2018,26(8):118-126.[16]王可山,郝裕,秦如月.农业高质量发展、交易制度变迁与网购农产品消费促进：兼论新冠肺炎疫情对生鲜电商发展的影响[J].经济与管理研究,2020,41(4):21-31.[17]林家宝,万俊毅,鲁耀斌.生鲜农产品电子商务消费者信任影响因素分析:以水果为例[J].商业经济与管理,2015(5):5-15.[18]金薇薇.试析生鲜电商的品牌营销策略策略：以“多利农庄”等为例[J].南京艺术学院学报(美术与设计),2015(3):192-196.[19]马晨,王东阳.新零售时代电子商务推动农产品流通体系转型升级的机理研究及实施路径[J].科技管理研究,2019,39(1):197-204.[20]彭蛟，张子林，彭小兵.地摊经济发展融入城市治理的逻辑之道：基于ISM-MICMASA模型[J].企业经济,2011,40(6):103-110.[21]MATHIYAZHAGAN K,GOVINDAN K,NOORUL-HAQ A,et al.An ISM approach for the barrier analysis in implementing green supply chain management[J].Journal of Cleaner Production,2013,47:283-297.[22]ATTRI R,DEVI P N,SHARMA V.Interpretive structural modelling (ISM) approach:An overview[J].Research Journal of Management Sciences,2013(2):3-8.[23]LUTHRA S,KUMAR V,KUMAR S,et al.Barriers to implement green supply chain management in automobile industry using interpretive structural modeling technique:An Indian perspective[J].Journal of Industrial Engineering and Management,2011,4(2):231-257.[24]缪秀梅,陈烨天,米传民.基于ISM和在线评论的汤山温泉顾客满意度研究[J].中国管理科学,2019,27(7):186-194.[25]秦旋,李奥蕾,张榕,等.建筑工业化影响因素层级结构关系研究:来自厦门的调查[J].重庆大学学报(社会科学版),2017,23(6):30-40.

Memo

Memo:
-
Last Update: 2022-02-10